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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 11120
2 Growing Business through Customer Funnels 4682
3 Business Strategy in a Digital Age 8208
4 Live Video Marketing- Influencing Customers Real-time 7006
5 Marketing Insights for Software Startups 7132
6 Difference between Customer and Consumer 10459
7 Business Strategy of Uber in Europe & its Way Ahead 19469
8 Fogg Deodorants- Capturing the Market 31504
9 E-commerce - Threat to Traditional Retail? 10059
10 Experience Gifting - A Boom in Gifting Industry 11358
11 Pester Power: Influence of Children in Purchase decision 9421
12 Marketing Through Mascot – Building Brand Identity 10703
13 Reebok’s Rebranding – A Comprehensive Analysis 18210
14 Hindustan Motors Ambassador - The End of an Era 12177
15 Click And Brick Of Bharat Matrimony 9850
16 Marketing 3.0 – Values Driven Marketing 12265
17 DRIP -The Marketing Communication Model 40559
18 How Titan Watches is Still a Market Leader-Brand Identity! 9851
19 Social Media Marketing - A Double Edge Sword 9830
20 Repackaging And Repositioning - Gaining Competitive Advantage 13460
21 Senior Citizens as Target Group 9580
22 Cause Related Marketing: Giving More Than Just Spare Change? 9668
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 15597
24 Let’s Get Packing - Importance of Packaging 10156
25 Thums Up - A Thundering Success 11416
26 Rural Marketing: Challenges Opportunities and Beyond 20183
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 20699
28 Creative Marketing Communication: Interactive Advertising Campaigns 9143
29 What is Shockvertising? 23645
30 Marketing Through Sports: The Evolution and Future 27460
31 Village Laundry Service, A Story Of The Start Up 9799
32 Being Flawsome - Ensuring Brand Loyalty 13411
33 Chanakya Niti And Marketing Strategies 18321
34 Royal Enfield Bullet - Felt The Thump! 9443
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 20164
36 Subliminal Marketing - What You See You May Not See! 13155
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 13828
38 Customer Is King – Make The King Happy 22235
39 Marketing Strategies & Innovations In The Services Sector 12663
40 Segmentation Targeting & Positioning-Defining Product Lines 25154
41 Role Of Technology In Marketing 19349
42 How To Create Snob Effect In Marketing? 12858
43 Health Insurance: A Push Or A Pull Product? 9929
44 A Strategic Perspective Of Kerala Tourism 24745
45 Opportunities In Online Marketing 8972
46 Challenges Of Digital Marketing 16617
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9421
48 Then & Now - A Coke Story 12483
49 What's This App - Whatsapp Success Story! 23647
50 Flying High: What Keeps Indigo Going 9314
51 Brand Activation: Bringing Spirit Of Brands To Life 14516
52 Indian Rural Market: The Next Big Thing 22451
53 Oreo – Milky’s Favourite Cookie Turns 100 9178
54 The Happy Birds: Success Story of Angry Birds 9942
55 Tata Motors JLR - The Success Story 12699
56 An Analysis On Lux Beauty Soap 37098
57 Latest Trend In Marketing Environment: Viral Marketing 8639
58 Impact Of The ZooZoo Commercials For Value Added Services 14450
59 What Can We Learn From Strategy Games 12607
60 The Reverse of Marketing=De-Marketing 15422
61 Is There A Better Way To Sell To Rural Market 11074
62 Why & How Marketers Target Kids 13383
63 Disruptive Innovation: Strategist’s Dilemma 9388
64 Entry Strategies For Automobile Companies In African Markets 12063
65 Park Avenue I.Q: New Name In The World Of Deodorants 14995
66 Flipkart.com - The Success Saga 19941
67 Pester Power: The Influential Kids 10379
68 Destination Branding- How does it Work 11758
69 Maruti Suzuki Kizashi - New Car, Old Strategies 12836
70 Dirty Marketing- Fighting brands unethically 9564
71 Hero Honda Rebranding to Hero MotoCorp 12049
72 Standardize or Localize- A better way to lead markets 10447
73 Critical Success Factors for Devising Strategies for Airline Players 17270
74 Mom and Pop Stores Score Over Giant Supermarkets 9543
75 Regional Aspiration Marketing- A Step Further 9145
76 Value and benefit- The customer perspective 12722
77 Merchandising- The Brand Building Strategy 8580
78 The ill-effects of Globalization 8950
79 Brand Ferrari - The Dream Machine 11355
80 Retail Industry : Boon or Bane ? 11306
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18950
82 Premium Brands- Prestige, Value and Quality 17217
83 JustDial: The Information and Business Listings Directory 21320
84 Corporate branding vs Product branding 11995
85 Sales vs Marketing - Do They complement or compete ? 27025
86 Is Advertising an art of Lying ? 14328
87 Glocalization-The McD and KFC Way ? 10663
88 Breakthrough Products: Entering a New World 23325
89 4 P's of Management 52988
90 Walt Disney: A Magical Brand 14258
91 Evaluating Advertisement Campaigns: Analyzing Customers 8896
92 Brand Manchester United : A Theatre of Dreams 8804
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10738
94 10 Reasons Why Airline Industry is Unique ? 46905
95 Role of Brand Ambassadors in Recession 8772
96 Reverse Pricing - Getting it Right ! 9719
97 Copyright & Trademark violations: Rural Marketing Success ? 13188
98 Premium Niche Marketing: Small World and Big Business 13099
99 Surrogate Advertising: Softly promoting hard products 8845
100 TATA Nano : Khushiyon Ki Chaabi 12231
 
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