Levi Strauss is one of the leading brands in the lifestyle and retail sector. Levi Strauss SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Levi Strauss:
Quick Glance:
Above are the strengths in the SWOT Analysis of Levi Strauss. The strengths of Levi Strauss looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Levi Strauss SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Above we covered the opportunities in Levi Strauss SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Levi Strauss are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Levi Strauss SWOT analysis.
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About Levi Strauss
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Levi Strauss Overview | |
---|---|
Parent Company |
Levi’s Strauss and Co. |
Category |
Apparel and Accessories |
Sector | |
Tagline/ Slogan |
Go Forth; Levis. Original jeans. Original people; A style for every story; Quality never goes out of style |
USP |
Oldest Jeans Brand yet modern |
Levi Strauss STP | |
Segmentation |
Upper class and Upper Middle Class |
Target Market |
People who want a blend of style and Comfort |
Positioning |
Outgoing and stylish quality jeans |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Levi Strauss. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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