MTV SWOT Analysis
Here is a detailed SWOT analysis of MTV covering strengths, weaknesses, opportunities and threats.
MTV Strengths
- Channel has tremendous viewership globally
- Raw reality shows made specially for youth
- Nice hold over college going crowd
- Merchandising also promotes the brand equity
- Broadcasted in over 50 countries across the globe
- Organises the popular MTV Music awards
Above are the strengths in the SWOT Analysis of MTV. The strengths of MTV looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
MTV Weaknesses
- Censorship issues over bold programs
- Obscene and abusive languages causes problems
These were the weaknesses in the MTV SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
MTV Opportunities
- Tie-up with international concerts
- More advertising would increase brand visibility
- Promote brand through interactive websites and mobile applications
Above we covered the opportunities in MTV SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about MTV
MTV Threats
- Agitation from NGOs
- Broadcasting Contents Complaint Council (BCCC)
The threats in the SWOT Analysis of MTV are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the MTV SWOT analysis.
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About MTV
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| MTV Overview | |
|---|---|
| Parent Company |
MTV Networks (Viacom) |
| Category |
Music Channel |
| Sector | |
| Tagline/ Slogan |
Stay Raw; I want my MTV; MTV is here |
| USP |
Reality shows and music for the youth |
| MTV STP | |
| Segmentation |
15+ to early 30s (Male and Female) |
| Target Market |
Individual, SEC A,B |
| Positioning |
A channel for the youngsters who like to be raw and who love music |
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