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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 11142
2 Growing Business through Customer Funnels 4704
3 Business Strategy in a Digital Age 8229
4 Live Video Marketing- Influencing Customers Real-time 7021
5 Marketing Insights for Software Startups 7142
6 Difference between Customer and Consumer 10476
7 Business Strategy of Uber in Europe & its Way Ahead 19493
8 Fogg Deodorants- Capturing the Market 31534
9 E-commerce - Threat to Traditional Retail? 10088
10 Experience Gifting - A Boom in Gifting Industry 11384
11 Pester Power: Influence of Children in Purchase decision 9439
12 Marketing Through Mascot – Building Brand Identity 10722
13 Reebok’s Rebranding – A Comprehensive Analysis 18240
14 Hindustan Motors Ambassador - The End of an Era 12216
15 Click And Brick Of Bharat Matrimony 9865
16 Marketing 3.0 – Values Driven Marketing 12282
17 DRIP -The Marketing Communication Model 40746
18 How Titan Watches is Still a Market Leader-Brand Identity! 9875
19 Social Media Marketing - A Double Edge Sword 9845
20 Repackaging And Repositioning - Gaining Competitive Advantage 13483
21 Senior Citizens as Target Group 9602
22 Cause Related Marketing: Giving More Than Just Spare Change? 9688
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 15629
24 Let’s Get Packing - Importance of Packaging 10172
25 Thums Up - A Thundering Success 11431
26 Rural Marketing: Challenges Opportunities and Beyond 20213
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 20710
28 Creative Marketing Communication: Interactive Advertising Campaigns 9208
29 What is Shockvertising? 23670
30 Marketing Through Sports: The Evolution and Future 27476
31 Village Laundry Service, A Story Of The Start Up 9835
32 Being Flawsome - Ensuring Brand Loyalty 13425
33 Chanakya Niti And Marketing Strategies 18341
34 Royal Enfield Bullet - Felt The Thump! 9459
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 20203
36 Subliminal Marketing - What You See You May Not See! 13172
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 13883
38 Customer Is King – Make The King Happy 22261
39 Marketing Strategies & Innovations In The Services Sector 12677
40 Segmentation Targeting & Positioning-Defining Product Lines 25172
41 Role Of Technology In Marketing 19364
42 How To Create Snob Effect In Marketing? 12882
43 Health Insurance: A Push Or A Pull Product? 9942
44 A Strategic Perspective Of Kerala Tourism 24766
45 Opportunities In Online Marketing 8987
46 Challenges Of Digital Marketing 16630
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9434
48 Then & Now - A Coke Story 12504
49 What's This App - Whatsapp Success Story! 23665
50 Flying High: What Keeps Indigo Going 9341
51 Brand Activation: Bringing Spirit Of Brands To Life 14546
52 Indian Rural Market: The Next Big Thing 22467
53 Oreo – Milky’s Favourite Cookie Turns 100 9190
54 The Happy Birds: Success Story of Angry Birds 9962
55 Tata Motors JLR - The Success Story 12718
56 An Analysis On Lux Beauty Soap 37128
57 Latest Trend In Marketing Environment: Viral Marketing 8655
58 Impact Of The ZooZoo Commercials For Value Added Services 14475
59 What Can We Learn From Strategy Games 12622
60 The Reverse of Marketing=De-Marketing 15454
61 Is There A Better Way To Sell To Rural Market 11091
62 Why & How Marketers Target Kids 13416
63 Disruptive Innovation: Strategist’s Dilemma 9402
64 Entry Strategies For Automobile Companies In African Markets 12082
65 Park Avenue I.Q: New Name In The World Of Deodorants 15017
66 Flipkart.com - The Success Saga 19969
67 Pester Power: The Influential Kids 10402
68 Destination Branding- How does it Work 11773
69 Maruti Suzuki Kizashi - New Car, Old Strategies 12871
70 Dirty Marketing- Fighting brands unethically 9584
71 Hero Honda Rebranding to Hero MotoCorp 12068
72 Standardize or Localize- A better way to lead markets 10459
73 Critical Success Factors for Devising Strategies for Airline Players 17298
74 Mom and Pop Stores Score Over Giant Supermarkets 9560
75 Regional Aspiration Marketing- A Step Further 9159
76 Value and benefit- The customer perspective 12738
77 Merchandising- The Brand Building Strategy 8595
78 The ill-effects of Globalization 8963
79 Brand Ferrari - The Dream Machine 11378
80 Retail Industry : Boon or Bane ? 11319
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18970
82 Premium Brands- Prestige, Value and Quality 17243
83 JustDial: The Information and Business Listings Directory 21382
84 Corporate branding vs Product branding 12010
85 Sales vs Marketing - Do They complement or compete ? 27053
86 Is Advertising an art of Lying ? 14349
87 Glocalization-The McD and KFC Way ? 10692
88 Breakthrough Products: Entering a New World 23359
89 4 P's of Management 53067
90 Walt Disney: A Magical Brand 14301
91 Evaluating Advertisement Campaigns: Analyzing Customers 8918
92 Brand Manchester United : A Theatre of Dreams 8822
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10755
94 10 Reasons Why Airline Industry is Unique ? 46938
95 Role of Brand Ambassadors in Recession 8787
96 Reverse Pricing - Getting it Right ! 9740
97 Copyright & Trademark violations: Rural Marketing Success ? 13211
98 Premium Niche Marketing: Small World and Big Business 13121
99 Surrogate Advertising: Softly promoting hard products 8862
100 TATA Nano : Khushiyon Ki Chaabi 12253
 
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