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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 11420
2 360 Degree Branding 52675
3 4 Ps of Marketing 92329
4 4 R’s of Marketing 33321
5 40 40 20 Rule 16517
6 5 Cs of Marketing 97781
7 7Ps Booms Bitner 25566
8 A/B Testing 6174
9 Abbrochment 7923
10 Above the Line 13621
11 Acquisition Integration Approaches 13517
12 Action Device 2735
13 Active Customers 8156
14 Active Listening 8069
15 Active Marketing 8710
16 Activity Report 16932
17 Actual Product 30710
18 Actual Value 10013
19 Adaptive Marketing 15629
20 Adaptive Selling 10655
21 Add-On Sale 10436
22 Additional Mark-On 20904
23 ADL Matrix 36204
24 Administered Price 7986
25 Administered VMS 28559
26 Adopter Categories 25065
27 Adoption Process 17890
28 Advertiser 9281
29 Advertising 44501
30 Advertising Appeal 48641
31 Advertising Appropriation 6739
32 Advertising Awareness 15183
33 Advertising Brief 18344
34 Advertising Budget 34501
35 Advertising Campaign 7994
36 Advertising Channel 24999
37 Advertising Copy 36948
38 Advertising Coverage 10286
39 Advertising Elasticity of Demand 16841
40 Advertising Frequency 8508
41 Advertising Media 79205
42 Advertising Message 22290
43 Advertising Plan 18396
44 Advertising Research 18717
45 Advertising Strategy 14318
46 Advertising Supplement 11960
47 Advertising Theme 27746
48 Advertising to Sales Ratio 10777
49 Advertising Weight 7288
50 Advertorial 6532
51 Affinity Marketing 6656
52 Affirmative Disclosure 6901
53 After-Marketing 13863
54 Age and Life Cycle 12739
55 Agency of Record 5466
56 Aggressive Exporter 3099
57 Aided Recall 11926
58 AIO- Activities, Interests and Opinions 30345
59 All the Traffic Will Bear 8193
60 Alternative Close 12960
61 Alternative Evaluation 22232
62 Alternative Media 11323
63 Ambient Media 9772
64 Ambush Marketing 5387
65 Ansoff Matrix 40430
66 Arrow Information Paradox 6238
67 Asset Led Marketing 10784
68 Assumptive Close 7487
69 Atmospherics 6776
70 Attitude 21850
71 Attitude Survey 11895
72 Attitudinal Research 10419
73 Audience Profile 15317
74 Automatic Merchandising 5508
75 Autoship 8891
76 Available Market 24751
77 Average Price Paid 3340
78 Average Profit 21738
79 Awareness, Attitude and Usage (AAU) 5327
80 B2B Marketing 9271
81 Back End 15103
82 Backgrounder 7011
83 Balanced scorecard 9902
84 Balloon Test 7452
85 Barometric Price Leadership 17449
86 Barter 5863
87 Bass Diffusion Model 6692
88 Battle of Brands 7221
89 BCG Matrix 19568
90 Behavioral Segmentation 62320
91 Benefit Segmentation 31423
92 Benjamin Franklin Method 3333
93 Blind Box Ad 9764
94 Blue Ocean Strategy 17703
95 Body Copy 26656
96 Bonus Scheme 10340
97 Boomerang Method 10779
98 Bottom Up Forecasting 6049
99 Bottom-Up Pricing 13311
100 Brand 11353
 
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