Audi SWOT Analysis
Here is a detailed SWOT analysis of Audi covering strengths, weaknesses, opportunities and threats.
Audi Strengths
- Audi is available in both petrol and diesel variants with a huge product portfolio
- Wide range to cars from Audi to choose from starting from Hatchback to Luxury SUVs
- Cars from Audi are equipped with superior features like parking sensors, LED illuminated interiors, Air bags, traction control and much more
- Elegant styling of both interiors & exteriors make its a standout car brand
- Latest technology like Quattro and FSI provide refined and efficient engine performance have boosted brand performance
- Well established brand which helps in the brand recall
- Has approximately 90,000 employees worldwide
- The Audi brand has actively been involved in motorsport and sponsorship of many sporting and premium events
- The brand invests in events like Olympics, football club sponsorships etc. which strengthens its brand positioning
Above are the strengths in the SWOT Analysis of Audi. The strengths of Audi looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Audi Weaknesses
- High maintenance & handling cost of Audi cars compared to a few competitors
- Limited presence in emerging markets where some other brands have taken over the market
These were the weaknesses in the Audi SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Audi Opportunities
- Expanding automobile market and available space is a huge opportunity for Audi
- Opportunity to leverage brand recall and acquire newer customers
- Expansion of product portfolio by entering into low cost cars can be thought of by Audi
- Increasing manufacturing capability to meet increasing demand generated through advertising
Above we covered the opportunities in Audi SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Audi
Audi Threats
- Increasing fuel costs can reduce sale of Audi cars
- Competition from other big automobile giants can reduce market share of Audi
- Product innovations and engineering by competitors
- Limitations due to government policies in entering foreign markets
The threats in the SWOT Analysis of Audi are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Audi SWOT analysis.
Read Similar SWOT analysis
About Audi
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Audi Overview | |
|---|---|
| Parent Company |
Audi (Volkswagen Group) |
| Category |
Super mini, SUV, Sedan, Sports Car |
| Sector | |
| Tagline/ Slogan |
Advancement through technology; Progress through technology |
| USP |
Wide range of luxurious and comfortable cars delivering excellent engine performance |
| Audi STP | |
| Segmentation |
Affluent customers seeking luxury, comfort and excellent driving experience |
| Target Market |
Targeted towards professionals and executives as well as rich families |
| Positioning |
Audi is positioned as a company which continuously progresses by using innovative technology and provides superior luxury and better driving experience |
Browse marketing analysis of more brands and companies similar to Audi. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
