Philips SWOT Analysis
Here is a detailed SWOT analysis of Philips covering strengths, weaknesses, opportunities and threats.
Philips Strengths
- Subsidiaries in more than 100 countries with more than 120,000 employees
- Operates around 110+ production facilities
- Has a very strong R&D portfolio, with 7 active R&D centers acrossthe globe
- Market leadership and strong brand equity - market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions with consistent growth rate in emerging market
- Aligning operations with market conditions to increase productivity - Philips focused on de-layering its management structure to increase speed of execution and lower operating costs, resulted in improvement in efficiency
- Customer loyalty is high for consumer electronics made by Phillips
Above are the strengths in the SWOT Analysis of Philips. The strengths of Philips looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Philips Weaknesses
- Legal tangles tarnish brand image – With over 50 class action anti-trust complaints resulting in investigation against Philips like Lite-on digital solution, CRT division
- Highly competitive market in electronic appliances from both local and international brands
- Higher price quotient compared to competitors
These were the weaknesses in the Philips SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Philips Opportunities
- Growth through the inorganic route is key to Philips
- Increasing demand for sustainable and green lighting products
- Growing presence in emerging markets like India and China
- Push from various government and environmental activists for greener products indirectly promoting the products of Philips
Above we covered the opportunities in Philips SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Philips
Philips Threats
- Highly competitive business environment
- Counterfeit goods - a major threat to manufacturers of branded electronics
- Environmental and other government regulations
- Exchange rate fluctuations
- Availability of cheaper technology in local markets
The threats in the SWOT Analysis of Philips are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Philips SWOT analysis.
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About Philips
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Philips Overview | |
|---|---|
| Parent Company |
Koninklijke Philips Electronics N.V. |
| Category |
Lifestyle and well-being |
| Sector | |
| Tagline/ Slogan |
Sense and simplicity |
| USP |
Improving people’s life through meaningful innovation |
| Philips STP | |
| Segmentation |
Consumer lifestyle, healthcare and lighting |
| Target Market |
Users of domestic appliances like TV, video games; Users of kitchen appliances; healthcare industry users of imaging systems, patient care and clinical informatics; Industry and domestic users of light; |
| Positioning |
Trusted brand committed to quality and innovation |
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