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ITC SWOT Analysis

Here is a detailed SWOT analysis of ITC covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in FMCG category Last Updated: November 17, 2023Read time:

ITC Strengths

  1. ITC has a strong and experienced management which ensures that the company is known for its great products & distribution
  2. Strong brand presence & excellent product advertising has helped the brand grow consistently
  3. ITC has a diversified product and services portfolio which includes FMCG, Hotel chains, paper & packaging and agri-business
  4. Over 6500 E-Choupal CSR activities and sustainability initiatives enhance ITC’s brand image reaching over 4 million farmers
  5. ITC limited employees over 30,000 people across all its various businesses
  6. Excellent research and development facilities ensure that the brand manufactures high quality products
  7. ITC products are exported to over 90 countries worldwide
  8. The annual revenue of the company is around $10 billion

Above are the strengths in the SWOT Analysis of ITC. The strengths of ITC looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

ITC Weaknesses

  1. ITC has a strong competition in the FMCG segment and hence market share growth is slow
  2. Hotel industry has not been able to create a huge market share

These were the weaknesses in the ITC SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

ITC Opportunities

  1. Tap rural markets and increase penetration in urban areas
  2. Mergers and acquisitions to strengthen the brand
  3. Increasing purchasing power of people thereby increasing demand
  4. More publicity of hotel chains to increase market share

Above we covered the opportunities in ITC SWOT Analysis. The opportunities for any brand can include prospects of future growth.

ITC Threats

  1. Strict govt regulations and policies regarding cigarettes
  2. Intense and increasing competition amongst other FMCG companies and hotel chains
  3. FDI in retail thereby allowing international brands

The threats in the SWOT Analysis of ITC are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the ITC SWOT analysis.

About ITC

The table below gives the brand overview along with its target market, segmentation, positioning & USP

ITC Overview
Parent Company

ITC Limited
Category

Consumer Products, Hotels & Services
Sector

FMCG
Tagline/ Slogan

100 Inspiring years; 100 years 1 mission India first
USP

ITC is rated among the World's Best Big Companies
ITC STP
Segmentation

Products and services for daily needs
Target Market

Every Indian household especially the middle class
Positioning

Enduring Value. For the Nation. For the Shareholder.


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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