Here is a detailed SWOT analysis of Dabur covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Dabur. The strengths of Dabur looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Dabur SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Dabur SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Dabur
The threats in the SWOT Analysis of Dabur are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Dabur SWOT analysis.
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About Dabur
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Dabur Overview | |
---|---|
Parent Company |
Dabur India Limited |
Category |
Consumer Products, Food & Beverages |
Sector | |
Tagline/ Slogan |
Celebrate Life |
USP |
Dabur is the world's largest Ayurvedic and natural health care company based out of India |
Dabur STP | |
Segmentation |
Products and services for daily needs |
Target Market |
Every household especially the middle class |
Positioning |
Dabur products are a reason for people to celebrate life |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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