Patanjali SWOT Analysis
Here is a detailed SWOT analysis of Patanjali covering strengths, weaknesses, opportunities and threats.
Patanjali Strengths
- Patanjali has grown at a rapid pace within a short span of time
- Extensive marketing has pulled people into accepting its products as a healthier and safer option
- Strong brand ambassador with Baba Ramdev as its face helped boost the business for Patanjali
- Patanjali offers new products, new style of marketing etc has changed the market dynamics
- The venture has generated tremendous revenues, which are comparable to existing players
- More than 200,000+ employees with Patanjali
- Excellent word of mouth marketing has helped the brand grow
Above are the strengths in the SWOT Analysis of Patanjali. The strengths of Patanjali looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Patanjali Weaknesses
- Launched too many products in a short time
- Patanjali faced issue with advertising council of India
These were the weaknesses in the Patanjali SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Patanjali Opportunities
- Patanjali can tap overseas market as Ayurveda is increasingly getting awareness
- Can enter more segments in personal hygiene, FMCG etc
- Can also diversify in apparels
Above we covered the opportunities in Patanjali SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Patanjali
Patanjali Threats
- Prominent FMCG players coming up with their own variants of ayurvedic products
- Big players have their existing model which is sturdy, which can overcome new competition from Patanjali
The threats in the SWOT Analysis of Patanjali are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Patanjali SWOT analysis.
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About Patanjali
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Patanjali Overview | |
|---|---|
| Parent Company |
Patanjali Ayurved Limited |
| Category |
Consumer products |
| Sector | |
| Tagline/ Slogan |
Prakriti ka aashirwaad |
| USP |
Patanjali sells only Ayurveda based products in food, cosmetics and FMCG |
| Patanjali STP | |
| Segmentation |
People looking for healthy FMCG products |
| Target Market |
Middle and upper middle class families who prefer ayurvedic products |
| Positioning |
Patanjali offers healthier and safer products in the FMCG category |
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