Fevikwik SWOT Analysis
Here is a detailed SWOT analysis of Fevikwik covering strengths, weaknesses, opportunities and threats.
Fevikwik Strengths
- Very powerful and effective adhesive known for its instant adhesion effect and durability.
- A very strong brand recall and effective tagline which is instantly recognized by consumers all across India.
- Very famous for its witty and humorous ads. E.g.:- the ad featuring a fisherman applying Fevikwik on his fishing rod to catch fish.
- Doesn’t require an external energy source for adhesion and acts instantly on the material to be bonded.
- Very interactive website which focuses on the quickness and ability of the adhesive to bong materials.
Above are the strengths in the SWOT Analysis of Fevikwik. The strengths of Fevikwik looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fevikwik Weaknesses
- Several issues have occurred due to the strong adhesive action of the product, resulting in skin problems and inability to unbind materials
- Fake products with similar sounding and branding names affect sales
These were the weaknesses in the Fevikwik SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Fevikwik Opportunities
- Interactive sessions for customers are being carried out at gatherings along with the promotion of Fevikwik through the mascot Mr. Help.
- Tie-ups with kirana and stationery stores and specific programs for retailers are helping in pushing the brand further
Above we covered the opportunities in Fevikwik SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Fevikwik Threats
- There are a few local and regional competitors, especially in Northern and Eastern parts of India.
- Adhesives industry is demanding innovative packaging and consumer-friendliness.
- Manufacturing costs are going to increase owing to inflationary levels of economy.
The threats in the SWOT Analysis of Fevikwik are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Fevikwik SWOT analysis.
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About Fevikwik
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Fevikwik Overview | |
|---|---|
| Parent Company |
Pidilite Industries Ltd. |
| Category |
Adhesives & FMCG |
| Sector | |
| Tagline/ Slogan |
Chutki mein chipkaye! |
| USP |
India’s leading instant adhesive brand. |
| Fevikwik STP | |
| Segmentation |
Customers looking for ease-of-use and quick solution to their problems. |
| Target Market |
Domestic (household) as well as industrial customers. |
| Positioning |
One Drop Instant Adhesive |
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