Lux SWOT Analysis
Here is a detailed SWOT analysis of Lux covering strengths, weaknesses, opportunities and threats.
Lux Strengths
- Strong market research (Door to door sampling – once in a year – Rural and Urban area)
- Many variants (Almond oil, Orchid extracts, Milk cream, Fruit extracts, Saffron sandalwood oil and Honey)
- Dynamically continuous innovations – New variants and innovative promotions (22 carat gold coin promotion – “Chance Hai”)
- Strong brand promotion but relatively lower prices – Winning combination
- Lux soap brand is sold in over 100 countries
Above are the strengths in the SWOT Analysis of Lux. The strengths of Lux looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lux Weaknesses
- Mainly positioned as beauty soap targeted towards women, lack unisex appeal
- Some variation like the sunscreen, international variant did not do well in the market
- Not much popular in rural areas
These were the weaknesses in the Lux SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lux Opportunities
- Soap industry is growing by 10% in India
- Liquid body wash is currently in growth stage – Lux should come out with more variants in this segment
- Large market share – Strong hold over the market
Above we covered the opportunities in Lux SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Lux
Lux Threats
- High internal competition (Pears – Beauty segment)
- New entrants in this segment
- Maturity stage – threat of slipping down to decline stage – if constant reinvention is not carried out
The threats in the SWOT Analysis of Lux are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Lux SWOT analysis.
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About Lux
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lux Overview | |
|---|---|
| Parent Company |
HUL (Unilever) |
| Category |
Personal Health Care - Soaps |
| Sector | |
| Tagline/ Slogan |
Not Just Soap Its Skin Care; ab khubsuriti se darr kaisa; Lux brings out the star in you |
| USP |
Lux stands for the promise of beauty and glamour as one of India's most trusted personal care brands. |
| Lux STP | |
| Segmentation |
Personal Health – Soap for |
| Target Market |
Urban & Semi Urban – Upper and middle class |
| Positioning |
Affordable Luxury Soap for the upper and middle class people |
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