Ben & Jerry's SWOT Analysis
Here is a detailed SWOT analysis of Ben & Jerry's covering strengths, weaknesses, opportunities and threats.
Ben & Jerry's Strengths
- Ben & Jerry's has a high Brand recall among US consumers, prestigious branding through different promotional events “free cone day”
- Improved credibility due to the brands constant involvement social activities
- Ben & Jerry's has a large market share in USA in premium ice cream category
- The brand is trusted for its high quality, tasty products and hygiene
- Environmental friendly packaging helps Ben & Jerry's in ensuring a sustainable contribution towards the ecosystem
- It was the first branded ice cream to be taken in space shuttle
- Strong legacy of Ben & Jerry's since it is formed in 1978
- It has a strong advertising and marketing presence via TVCs, print ads, online forums and digital marketing
Above are the strengths in the SWOT Analysis of Ben & Jerry's. The strengths of Ben & Jerry's looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ben & Jerry's Weaknesses
- Intense competition means limited market share
- The brand name has been hurt by past political and social controversies
These were the weaknesses in the Ben & Jerry's SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Ben & Jerry's Opportunities
- Frequent product innovation and diversification to address threats of substitute and imitation products and meet changing consumer preferences (i.e. lactose-free ice cream, all organic line of frozen desserts, cookies
- Continue franchising scoop shops to increase its market reach and withstand growing competition, both nationally and internationally
- Extend the brand into other categories
Above we covered the opportunities in Ben & Jerry's SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Ben & Jerry's
Ben & Jerry's Threats
- Health conscious people refraining from ice creams or switching over to low fat ice creams
- Increasing competitors in premium category as well as in local markets can hurt business of Ben & Jerry's
- Food & drug regulation, Environmental regulations
- Protect its public image in light of the recent acquisition by Unilever by maintaining its current position as a market-leader in environmentally and socially responsible business practices.
The threats in the SWOT Analysis of Ben & Jerry's are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Ben & Jerry's SWOT analysis.
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About Ben & Jerry's
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Ben & Jerry's Overview | |
|---|---|
| Parent Company |
Unilever |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
Eat away you feelings |
| USP |
Innovative flavors of all natural % high quality premium ice cream & related products |
| Ben & Jerry's STP | |
| Segmentation |
People who love premium quality ice creams |
| Target Market |
Targeted towards kids, adults and rich families |
| Positioning |
Positioned as an Premium ice cream restaurant , their aim is to sell the finest quality all- natural ice cream & related products in a wide variety of innovative flavors |
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