Lays SWOT Analysis
Here is a detailed SWOT analysis of Lays covering strengths, weaknesses, opportunities and threats.
Lays Strengths
- Lays is one of the world's leading potato chips brand globally
- Lays brand has an excellent branding and advertising all across the world
- Owing to excellent distribution and availability with the PepsiCo parent brand, the brand has grown significantly
- The brand has a group of loyal customers
- Frito-Lay has an annual revenue of more than $15 billion globally
- Lays chips is sold in 100 different countries like USA, UK, Canada, India, Russia, China, France, Germany & many more
- The Lays brand is trademarked in more than 200 countries
- In a single year in USA, more than 300 million bags of chips are sold
- The brand uses brand ambassadors like movie celebrities to promote their product
Above are the strengths in the SWOT Analysis of Lays. The strengths of Lays looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lays Weaknesses
- Despite being a market leader, it has tough competition from other brands as well as local players
- Health conscious people avoid high fat and cholesterol in potato wafers
These were the weaknesses in the Lays SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lays Opportunities
- Lays can leverage successful brand of Pepsi
- Continuing strong advertising, promotion and sponsorships can help the brand grow
- Acquisition of competition can be one of the ways to strengthen the brand further
- The brand can innovate with multiple local flavors based on the demand
Above we covered the opportunities in Lays SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Lays
Lays Threats
- Threat from local substitute snacks can affect the business of Lays
- Boycott by health conscious people can lead to reduction of business
- Being a global brand, its business & margins are affected by economic policies, fluctuations etc.
The threats in the SWOT Analysis of Lays are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Lays SWOT analysis.
Read Similar SWOT analysis
About Lays
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lays Overview | |
|---|---|
| Parent Company |
Pepsi |
| Category |
Wafers |
| Sector | |
| Tagline/ Slogan |
No one can eat just one |
| USP |
Tasty waters for the youth with huge number of flavors |
| Lays STP | |
| Segmentation |
People who want to have between meal snacks |
| Target Market |
Youth of Lower, middle income |
| Positioning |
People who are successful yet are down to earth |
Browse marketing analysis of more brands and companies similar to Lays. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
