Here is a detailed SWOT analysis of McDonald's covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of McDonald's. The strengths of McDonald's looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the McDonald's SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in McDonald's SWOT Analysis. The opportunities for any brand can include prospects of future growth.
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The threats in the SWOT Analysis of McDonald's are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the McDonald's SWOT analysis.
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About McDonald's
The table below gives the brand overview along with its target market, segmentation, positioning & USP
McDonald's Overview | |
---|---|
Parent Company |
McDonald's Corporation |
Category |
Fast food eating joints |
Sector | |
Tagline/ Slogan |
I'm Loving it |
USP |
McDonald's offers excellent food quality especially burgers and great quick service |
McDonald's STP | |
Segmentation |
People willing to have a hygienic and delicious meal at a restaurant |
Target Market |
Children and youth from middle and upper class |
Positioning |
McDonald's is a fun filled fast food joint the entire family to enjoy |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to McDonald's. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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