Burger King SWOT Analysis
Here is a detailed SWOT analysis of Burger King covering strengths, weaknesses, opportunities and threats.
Burger King Strengths
- Burger King is a hugely popular brand name in the fast food industry with a high brand loyalty
- Burger King serves close to a billion burgers every year globally
- Product differentiation is focused of the brand based on geography and demographics
- The brand has grown globally by opening in new geographies as well as creating a localized menu
- Burger King has a strong brand equity in fast food segment world over
- More than 20,000 people are employed with the brand
- Burger King is present at more than 15000 locations in more than 70 countries
- The annual revenue of the company is more than $1.5 billion
- The brand has also introduced a loyalty program to target its repeat customers & provide them with an additional incentive
- Burger King's sales have increased with the growth of online food ordering & home deliveries
Above are the strengths in the SWOT Analysis of Burger King. The strengths of Burger King looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Burger King Weaknesses
- Alleged high fat and high calorie food not good for health conscious people
- Intense competition means limited market share growth for Burger King
These were the weaknesses in the Burger King SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Burger King Opportunities
- Expanding home delivery options for customers can really boost Burger King's sales
- Open new branches and outlets at new locations can help the brand grow geographically
- The company can advertise more and give discounts to capture new market
- Product improvement & innovation by tailoring it as per tastes of people around the world can boost Burger King's business worldwide
Above we covered the opportunities in Burger King SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Burger King
Burger King Threats
- Threat from other eating joints & restaurants, which can impact Burger King's market share
- Health concerns among general public regarding fast food
- Food costs are rising higher than standard inflation which lead to decline in margins
The threats in the SWOT Analysis of Burger King are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Burger King SWOT analysis.
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About Burger King
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Burger King Overview | |
|---|---|
| Parent Company |
Restaurant Brands International |
| Category |
Fast food eating joints |
| Sector | |
| Tagline/ Slogan |
Where kids are King; Chicken the way you like it |
| USP |
Burger King has a lot of burger varieties at affordable prices |
| Burger King STP | |
| Segmentation |
People willing to have a hygienic and delicious non conventional meal at a restaurant |
| Target Market |
Children and youth from middle and upper class |
| Positioning |
The best in burgers |
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