Calvin Klein SWOT Analysis
Here is a detailed SWOT analysis of Calvin Klein covering strengths, weaknesses, opportunities and threats.
Calvin Klein Strengths
- Modern and minimalistic brand with excellent brand equity
- Company has licenses for cosmetics, jeans, and menswear, sports, watches, jewellery etc
- Strong brand name and good marketing
- Global distributed system is excellent and has a reach in over 21 countries
- The advertising campaign is found in high fashion magazines including Vogue, Elle, Harpers Bazaar, and Glamour hence good consumer awareness
Above are the strengths in the SWOT Analysis of Calvin Klein. The strengths of Calvin Klein looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Calvin Klein Weaknesses
- Products are expensive and premium which means limited target audience, and brand switching
- Fake imitation and duplicate products are affecting sales
These were the weaknesses in the Calvin Klein SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Calvin Klein Opportunities
- Population growth, development and economic integration
- Development of internet, and other mass media where brand penetration can happen
- great opportunity in developing countries like India
Above we covered the opportunities in Calvin Klein SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Calvin Klein
Calvin Klein Threats
- Customer needs and changing perception
- Global factors like high tax implications, High inflation which affects buying behavior of consumer
- Customers look for high quality with low price hence high chances of brand switching
The threats in the SWOT Analysis of Calvin Klein are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Calvin Klein SWOT analysis.
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About Calvin Klein
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Calvin Klein Overview | |
|---|---|
| Parent Company |
Phillips-Van Heusen |
| Category |
Apparel and accessories |
| Sector | |
| Tagline/ Slogan |
Between Love and Madness lies obsession |
| USP |
Comfort that wearer gets |
| Calvin Klein STP | |
| Segmentation |
Customers looking for high end best products, fashion conscious |
| Target Market |
Urban upper class youth and business executives |
| Positioning |
Rich and quality product for the rich |
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