Here is a detailed SWOT analysis of Nike covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Nike. The strengths of Nike looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Nike SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Nike SWOT Analysis. The opportunities for any brand can include prospects of future growth.
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The threats in the SWOT Analysis of Nike are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Nike SWOT analysis.
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About Nike
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Nike Overview | |
---|---|
Parent Company |
Nike Inc |
Category |
Apparel, Sports Equipment and Accessories |
Sector | |
Tagline/ Slogan |
Just do it |
USP |
Nike shoes that are made for professional athletes across sports worldwide |
Nike STP | |
Segmentation |
Sports enthusiasts |
Target Market |
Men, women and children from urban upper-middle and upper class |
Positioning |
Nike offers high quality sports products at a high price which gives satisfaction and comfort |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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