Here is a detailed SWOT analysis of Puma covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Puma. The strengths of Puma looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Puma SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Puma SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Puma
The threats in the SWOT Analysis of Puma are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Puma SWOT analysis.
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About Puma
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Puma Overview | |
---|---|
Parent Company |
Puma Societas Europa Incorporation |
Category |
Apparel and accessories |
Sector | |
Tagline/ Slogan |
Be Light; Celebrate Anytime Anywhere |
USP |
Puma products are based on innovation and ultimate comfort in the apparel and shoes |
Puma STP | |
Segmentation |
Sportsmen, Men and women who like sporty energetic apparel with a spray of uniqueness in their apparel. |
Target Market |
Urban young upper middle class and upper class Men and Women |
Positioning |
Puma is an international brand with creativity, energy and style in their apparel at a very affordable price. |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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