EROS International SWOT Analysis
Here is a detailed SWOT analysis of EROS International covering strengths, weaknesses, opportunities and threats.
EROS International Strengths
- Extensive content library of over 1900 films, plus another 700 films for which they digital rights only built up over three decades
- Apart from the above films, the Group also has a slate of regional films in Marathi & Punjabi as well as Tamil films through its subsidiary Ayngaran and some smaller scale Hindi releases.
- Distribution network allows tailoring of marketing arrangements for each local market.
- Increased margins through self-distribution
- internationally across all formats.
- The group distribution network of over 50 countries
- Strong online presence.
- Business in home and digital media and In house VFX studio.
- A selection of our Theatrical Partners such as PVR which help in cross branding.
Above are the strengths in the SWOT Analysis of EROS International. The strengths of EROS International looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
EROS International Weaknesses
- Conflict of interest between the big stars due to involvement of many stars
- Non availability of exhibition centers
These were the weaknesses in the EROS International SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
EROS International Opportunities
- Cross branding initiatives for increasing revenues.
- Due to availability of huge infra for post-production they can use it for projects outside the production house.
- Merger or acquisition of exhibition to add the final component of film production house.
Above we covered the opportunities in EROS International SWOT Analysis. The opportunities for any brand can include prospects of future growth.
EROS International Threats
- Competition for foreign players in both domestic and foreign markets.
- Change in tastes of film viewing in the domestic markets.
- Film piracy
The threats in the SWOT Analysis of EROS International are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the EROS International SWOT analysis.
Read Similar SWOT analysis
About EROS International
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| EROS International Overview | |
|---|---|
| Parent Company |
EROS International |
| Category |
Film production and Distribution and television syndication |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
High quality and high budgeted movies |
| EROS International STP | |
| Segmentation |
Segmentationing based on geographic locations |
| Target Market |
Across all segments in India and south Asian countries |
| Positioning |
High and rich film base and very high budgeted movies |
Browse marketing analysis of more brands and companies similar to EROS International. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
