Top 10 Television (TV) Brands in World 2024
Television is an area which has remained intact in the human lifestyle since 1934 when first TV was introduced. Many technologies and electronics devices entered and left but this device is the one which kept evolving technologically and its sales increased only. From black and white to Large seamless TV screens, Television has grown vigorously in the last few decades not only in look and feel but also in size, services and features. Here are the top 10 TV brands in the world 2024.
Top TV Brands Ranking 2024 by Market Share:
The list of top TV brands in 2024 includes Samsung, LG, TCL, Hisense followed by Xiaomi, Sony etc. The leading television comprise large consumer electronics brands which have a strong focus on innovation & a global presence. Here is the list of the top 10 television brands in the world in 2024.
Quick Glance:
Rank 1. Samsung
Samsung Electronics is the flagship company of Samsung Conglomerate established in 1969 with its headquarter in Suwon, South Korea.
Image: company website
It makes a variety of electronic products especially mobiles, television, tablets and semiconductor memory devices. Firm’s television manufacturing dates back to 1970 when Korean government asked Samsung to manufacture television for Korean citizens and assisted with imported foreign technologies.
From there onwards, Samsung never looked back and continuously upgraded itself in innovations and technologies to deliver the best of the televisions in the world. From 1982-the era of black and white/colour TVs to 21st century - the era of LED, Smart and Internet TVs-it has been recognized as uninterrupted market leader across the world. Talking about some of the leading innovations, the latest achievement is QLED televisions based on Quantum Dot Technology, Ultra HD and Premium Ultra HD TVs. These TVs are very robust and Samsung offers 10 years guarantee on them which is the highest till now. Next is Samsung smart Hub which facilitates television to run in absence of set-top box. It just needs a stable internet and subscription of streaming service. Another one which is making news is Samsung-The Frame TV, a TV which resembles a piece of work art when not being used. Samsung has done some lot more exciting innovations and has always been favorite of consumers hence scored highest market share in television industry 2024. It is the number one brand among television manufacturing companies.
Market Share: 19%
Rank 2. LG Electronics
LG is widely known for the smile it creates through its prominent logo which means Life’s Good.
Image: company website
It is based out in Seoul, South Korea and will cross 60 glorious years this October in electronics industry. LG is recognised as a pioneer in Korean Televisions, Refrigerators, Washing Machines and Air Conditioners, and is a leader in the TV segment. Not only this, it was the first to develop plasma TV with 60-inch display and the first to bring 84-inch Ultra-HD TV for sale. Despite of a few international controversies based on its operations and human rights, it is able to continue the legacy of being in top television selling leaders. LG is renowned for the premium quality OLED TV sets. It makes the best of OLED TVs in the industry with superb picture quality and design. It has strategized to focus on premium market segment more than volume based huge sales. Looking back to the double-digit percent increase in market share in last 2-3 years, there is no doubt that it has leveraged its position too well in the market. It won the Best award for modelling OLED Signature TV by CES-The Global stage for Innovation. All these factors make it one of the top TV brands in 2024.
Market Share: 12%
Rank 3. TCL
TCL had been commercially rebranded to give a new meaning to its name - The Creative Life.
Image: company website
This company is very old approximately 37 years and is based out in Guangdong, China and currently it operates in more that 80 cities across the world- with 20 manufacturing units and 35 Research and development centres. In 2010, it got listed on Hong Kong stock exchange so as to raise fund for making LCD and LED Television screens and collaborated with Shenzen Government to set up manufacturing plant worth $4billion. Being very much strategic, in recent years it acquired Palm brand from HP and started making smartphones in the name of brand BlackBerry. TCL has now focused on developing nations’ market trying to penetrate deeper to achieve regional awareness and purchases. It launched “iFalcon” which is highly customised to meet Indian market needs. This TV has partnered directly with Online video streaming websites such as Netflix, YouTube and Eros, hence providing end to end home entertainment requirements and amazing smart home experience. The organisational structure is fully vertically integrated which allows it to facilitate state of the art factories because of which it is capable of making each and every component of Television on its own. It aims to continuously develop highly innovative products and provide customer delight in the mass electronics market. It is among top three Chinese companies in registering highest number of patents each year.
Market Share: 11%
Rank 4. Hisense
Hisense is one of the largest TV manufacturer brands in the world.
Image: company website
It was established in 1969 around by Government of China in Shandong and has since then become one of the most prominent TV companies worldwide. It has two companies namely Hisense Electric and Hisense Kelon electrical holdings along with many other subsidiaries. It has 13 manufacturing units across china and sell products across 130 countries. It is well known as Original Equipment manufacturer for making electronic goods to be marketed by other companies. In 2015, it started selling televisions in the brand name of Sharp in America. In 2017, it bought 65% share in Toshiba TV business taking a leap in the Television market shares. Hisense grew mainly because of frequent purchase of technology from foreign firms such as Toshiba, Qualcomm among many others. Decade 1990s was a boon to the company as it acquired 10 failing electronic companies and leveraged itself in technology, innovation and size. Understanding the importance of R&D, it invests a lot of capital in this domain- 5% of the annual revenue which made it the leader in laser Display technology. Hisense primarily focused on flat panel TVs which is number one in China in the last 12 consecutive years. It developed the world’s first laser Cinema TV.
Market Share: 8%
Rank 5. Xiaomi
Xiaomi Corporation, found in 2010, is a Chinese electronics company headquartered in Beijing.
Image: company website
Earlier known for its smartphones, the company quickly rose in the global telecommunications market. Xiaomi's business model is centered around providing high-quality products at competitive prices, allowing it to capture significant market share, especially in emerging economies. Xiaomi entered the TV market in 2013 with the launch of its first smart TV, the Mi TV. Since then, the company has grown in the consumer electronics landscape, primarily in China but also expanding to international markets. Xiaomi's TV offerings include a variety of models identified by their sleek design, advanced technology, and affordable prices. The product lineup consists of Mi TV Series, Mi TV Stick & PatchWall. Xiaomi TVs often come equipped with Smart Technology, AI Capabilities, High-Quality Display & Affordable Pricing. The company frequently creates its products to meet local preferences, which has helped it establish a loyal customer base. With its high innovation and growing popularity, it has become one of the best TV brands in 2024.
Market Share: 6%
Rank 6. Sony
Today’s Sony started its journey long back in 1955 when it started producing Transistor Radios which received a worldwide commercial success.
Image: company website
Soon, it started research and development in communication and successfully delivered world’s first direct-view portable transistor TV in 1960. Within two years, it came with the world’s smallest and lightest monochrome TV too. Sony manufactured televisions under the name LCD Wega until 2005 when it shifted to BRAVIA series of televisions which is actually a completely independent subsidiary of Sony Corporation and not just a brand of products. Under BRAVIA, many television series were launched-some were discontinued and some are still bought by consumers. They are BX series-small LCD TV, EX series-mid size available in LED and LCD both, NX series- extra feature of Corning gorilla glass, HX series- X-Reality pro picture engine and skype camera in addition to all features of NX, NSX series- powered by Google TV and the most recent one being Android TVs- available in medium to wide screens. Android TVs have got much smarter. It gives an array of ecstatic choices-personalised recommendations for videos/audios/programs on the home screen, one tap ease of connection to mobile/tablets/laptops, all kinds of gaming, control TV through remote with built in mic and many more. Both OLED and LCD based TVs are flagship models of BRAVIA which is high on demand worldwide not only because of technology but self-illuminating slim design.
Market Share: 4%
Rank 7. Skyworth
Hong Kong Skyworth Digital Holdings Co. Ltd. was founded 30 years back in 1988 at Guangdong, China.
Image: company website
This company is also an OEM which means it lets retail sell televisions under their own brand name instead of Skyworth. It is a well-known brand in China and won several awards & recognition in television sector since 2011, and has constantly provided customers with the best technology & features. Skyworth sell televisions under the brand name Coocaa and is the world’s first to release Full color Gamut4K TV. In the last to years, it also came in the cluster of companies selling highly demanded OLED TVs along with LCD and LED ones. After constant efforts of 30 years, Skyworth deserves to be in 8th position globally because it adhered to its belief of making core industries strong and relevant industries big. A wide range of TVs give the customers plenty of options to chose from. The company keeps on investing in research and development so that the latest in consumer electronics can be served to the customer. The business of Skyworth is also shining across the world due to its excellent distribution and availability through multi brand retail outlets and through ecommerce portals.
Market Share: 3%
Rank 8. Vizio
Vizio is an American company headquartered in California and was founded in 2002.
Image: company website
Vizio is known for aggressively marketing televisions on price and beating competition. It sells mainly television sets and within five years of its launch, it was able to sell approx 6 lacs TVs in America in 2007, as a result became the largest seller of LCD TV. It got overwhelmed by such positive response and expanded to sell internationally. Now it sells almost all kinds of contemporary televisions. Vizio aims to deliver high performance smarter products at cheap price. Recently, it launched premium quality Quantum 4k HDR smart TV which it boasts to give immersive natural viewing experience along with unparalleled smart home functionalities. The company has got a strong distribution network, which enables the TVs to be available for sale at different geographies. Moreover, with the growing impact of ecommerce brands and online shopping, the availability of Vizio TVs through various channels gives the business a huge boost.
Market Share: 3%
Rank 9. Sharp
By being more than 100 years old, Sharp is a very old electronics company in our list based out in Sakai, Japan.
Image: company website
Surprisingly, it got its name from the founder’s first invention ie the world popular ever-sharp mechanical pencil. Its electronics journey started from Japanese Radio sets, calculators and basic amplifiers and receivers. It was in 1980s when sharp partnered with Nintendo and produced the first Sharp Nintendo television. Television business was going well until 2005 when its business started experiencing huge loss. In 2016, Foxconn Electronics acquired sharp brand. Despite its troubles, it remained a world leader in Liquid Crystal Display technology and a leading TV brand. Sharp re-entered Television industry with a bang and launched LED, LCD and UHD televisions under very popular Aquos brand. The speciality of these TVs is Quattron technology which not only gives unique colours identical to nature but also is environment and power friendly.
Market Share: 2%
Rank 10. Philips
Philips is a leading consumer electronics company and has a long-standing history in the sector, particularly in television production.
Image: company website
The company was one of the pioneers in the television market, launching its first model in the late 1930s. Over the years, Philips has introduced numerous innovations in TV technology, including the introduction of color television and ventured into technologies such as high-definition (HD), 4K Ultra HD, QLED, OLED, Smart TVs & Ambilight Technology. Philips' TV business strategy includes partnerships with various technology providers and content platforms to enhance the user experience. Collaboration with third party platforms allows Philips TVs to offer extensive app availability and integrated smart features. Hence it has strengthened its presence in key markets through partnerships with local retailers and online marketplaces. As consumers demand more sophisticated viewing experiences, Philips has explored advanced features such as HDR (High Dynamic Range), Sound Solutions such as Dolby Atmos and integrated soundbar technologies & sustainability.
Market Share: 2%
Ranking Methodology for Top TV Brands 2024:
Step 1: Top TV companies are shortlisted based on their revenues & market share for televisions
Step 2: The top TV companies are identified based on their market share percentage
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