Venkys Marketing Mix (4Ps) & Marketing Strategy
Marketing strategy of Venkys through marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion).
Venkys Product Strategy:
VH group or Venkys has the diverse product line in the different segment. This is a service segment line serves the different variety of chicken and also the food of chicken and various products require for the maintaining poultry business. Following is the product offering in its marketing mix. Venkys Express, AHP (Animal Health Care Products), Aqua, Biotech and Bio Security Products are the major offerings of Venkys. Vaccines, Human Health Care Products, Pet Food & Health Care, Egg Powder etc are almost important offerings of VH Group. Venkys packaged foods are the biggest in the FMCG sector. Venkys Xprss has dedicated chicken food chain made by chicken food lovers. This segment is the full time dedicated restaurant for serving different cuisines in the different format. In general Venkys group is specifically known for this restaurant chain only. But the group is also into different business in a then same field. Indian Poultry Industry is been at boom from 1900 and VH group is serving a different need of this segment. AHP (Animal Health Care Products) Aqua, Biotech, Bio-Security Products, Vaccines, Human Health Care Products, Pet Food & Health Care, Egg Powder, FMCG, VH Breed are different products related to the poultry industry.
Image: Wikimedia
This concludes the product strategy in Venkys marketing mix & strategy.
Venkys Price/Pricing Strategy:
Below is the pricing strategy in Venkys marketing mix strategy:
Venkys with its different products follow different marketing and pricing strategies. As the Venkys express is food restaurant which is having tough competition in the fast food market resulting in following competitive marketing strategy for the same.
For other products like Bis security products, aqua products and much more are some products in which VH group is the market leader. Hence marketing and pricing strategy changes with this.Venkys group(VH group) has different with different target segment and product feature changes accordingly.
Venkys Place & Distribution Strategy:
Following is the distribution strategy in the Venkys marketing mix:
VH group is present all over the globe with its different businesses. The group is the largest fully integrated poultry group in Asia and among largest poultry groups in the world. The group targets in different segments for the different products. As Venkys Express is located in all metros at prime locations. The targeted segment is non-vegetarian people with high-income levels. Other products with different targets segments are the target of different promotional way. Venkys is known for its strong supply chain network across the globe.
Being in restaurant, Vaccine, animal food, nutritional food and many different segments, VH group have vast experience in its operation and distribution strategy and network.
Venkys Promotion & Advertising Strategy:
The promotional and advertising strategy in the Venkys marketing mix is as follows:
The VH groups cater to different products with a vast product line. The Promotional is the strategy for VH group products will change with a product. The restaurant segment – Venkys Express stay extensive on the promotional strategy for their food chain. They market in every different public media like print media and other advertising media like food magazine and TV advertisements as well.The Venkys Express also caters to the different food meets events like food exhibition, college events stall and also sponsoring sports events like IPL and IKL. The other product line uses the different medium to publicize. The VH group has focused on its quality products resulting is mouth publicity and more ever linked publicity of the products. Hence this concludes the marketing mix of Venkys.
About Venkys (VH Group):
The fast-food chain that especially works for Non-veg food lovers. The Venkys restaurant chain is famous for their chicken food. Most famous food from Indian brand ownership of V H group whose headquarters situated in Pune. The V H group serves the different segment of processed food, animal vaccines, human and animal pharmaceutical and healthcare products. The Venkys started in Pune in 1971 to serve packed or freshly cooked quality chicken. The restaurant chain has now grown up in all over India. The non-veg food segment in India is increasing drastically with increasing demand in the packed food industry. Dr B.V.Rao who is known as “The Father of the Indian Poultry Industry” founded Venkateshwara Hatcheries Pvt. Ltd.
in Pune (India). The group serves various services and one of them is Venkys express that serves fresh chicken recipes.
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