Breitling Marketing Mix (4Ps) & Marketing Strategy
Marketing strategy of Breitling through marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion).
Breitling Product Strategy:
Breitling offers primarily wrist watches and specialized watch segments including aviation watches and diving watches. Currently the Breitling company boasts of around 400+ products under many different categories like:
• Navitimer 1
• Navitimer 8
• Superocean héritage
• Superocean
• Premier
• Transocean
Technology is the key to the company’s DNA and they believe in utilising them in developing products across different professional domains like Men's watches, women's watches, Aviation watches, Diving watches, Professional watches etc. Apart from providing precision, accuracy and durability, Breitling’s products like NAVITIMER showcases history and heritage too. This brand shows a wide offering in its marketing mix product portfolio. It’s products like “Wrist Chronograph” is being designed for 60 years. With time, the Breitling company has rolled out a plethora of products but at the same time has been successful in keeping the traditional emotions associated to their products intact.
Image: company website
This concludes the product strategy in Breitling marketing mix & strategy.
Breitling Price/Pricing Strategy:
Below is the pricing strategy in Breitling marketing mix strategy:
Breitling establishes a strong association with the industry and hence targets the high income segment of the society serving either of the genders. The company has been able to successfully meet the psychographic needs of its consumers and charges within a range of 1000 USD to 30000 USD.
Breitling resembles to an experience and a sense of poise to the users. This experience is the value that comes in return to the price being made. The technology, quality maintenance, design and distribution networks are the areas where the company has invested heavily and that gets reflected in it’s pricing strategy.
Read more about Breitling
Breitling Place & Distribution Strategy:
Following is the distribution strategy in the Breitling marketing mix:
Breitling positions itself to be sold in high-end stores and they chose convenient place for the same. Currently, they can be found in Boutiques as well as in retail outlets in different parts of North America including Canada, US and Mexico. A detailed look into the store locations bring out the names of the places like Maddison Avenue, World Trade Centre etc. These show that Breitling company chose certain locations where they can target a range of professional high-end customers from across the globe.
Apart from these they have significant presence across Europe and Oceania and they need to focus more on exploring the Asian market.
Breitling Promotion & Advertising Strategy:
The promotional and advertising strategy in the Breitling marketing mix is as follows:
Breitling promotes itself as a bold, noble and elegant as military lifestyle. And the advertisement for every class differs with different military characteristics and references like publishing promotional video for its Colt category referring to Breaking Bad. By investing in AOPO, it provides Aviation Scholarship Fund supporting and encouraging pilots who are significant buyers of Breitling watches. Hence this concludes the marketing mix of Breitling watch brand.
About Breitling:
Founded by Léon Breitling in 1884, this Swiss watches and accessories major has been instrumental in keeping the time for the high-end consumer segments for over 100 years. The Breitling company has been catering customers with their products that serve as a testament of accuracy and ruggedness and hence often preferred in the aviation sector.
This Swiss watch giant has always tried to optimise the use of engineering to bring about innovation in the field of wrist watch design as well as the organization itself. Over the years, Breitling has positioned itself as a symbol of professional attitude among army and similar segments of people looking for precision.
Browse marketing strategy and 4Ps analysis of more brands similar to Breitling. The Marketing Mix & Strategy section covers 4Ps and 7Ps of more than 800 brands in 2 categories.
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