Jack and Jones Marketing Mix (4Ps) & Marketing Strategy
Marketing strategy of Jack and Jones through marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion).
Jack and Jones Product Strategy:
Jack and Jones is a leading global fashion brand having a diverse range of fashionwear. Jack and Jones has products in the apparel and footwear for men & women. Jeans constitute a major portion of its business. They make products with a focus on design, style and quality of material used. It has a wide range of products and its marketing mix product portfolio includes sweatshirts, jeans, T-shirts, shirts, jackets, knitwear, trousers, shoes, etc. Its products are further segregated in terms of price and type into different brands like Vintage clothing, Originals by J&J, Footwear, Tech., Care by J&J and Premium by J&J. It’s product lines and apparels keep changing with newer fashion trends and changes in the apparel industry. Stand out designs and funky colours are the forte of Jack and Jones. Its main focus is on making qualitative products at a price point for everyone. It’s products are made with a focus on making the brand stand out as a clothing line for cool and trendy young men.
Image: Wikimedia
This concludes the product strategy in Jack and Jones marketing mix & strategy.
Jack and Jones Price/Pricing Strategy:
Below is the pricing strategy in Jack and Jones marketing mix strategy:
Jack and Jones’ target audience is urban youth who are fashion conscious who want qualitative products at an affordable price range and hence has kept its prices accordingly. It has a very diverse product portfolio and hence has products at various price points.
It is a market leader in many different countries and hence has products catering to different categories and hence at differential pricing across the globe. It has a competitive pricing model i.e. it keeps tries prices comparatively set and matched with other competitors offering similar quality of apparels. Brand loyalty is a major focus of the company and hence it keeps its prices consistent and doesn't change it as often as other apparel brands. Given its target group of urban youth who are mostly students, it offers its products at relatively lower prices while also not compromising on the quality of the apparel. Jack and Jones has different brands like Select and originals with each having different price ranges. It also consistently provides discounts at festivals, occasions, etc. to both keep up with the competition and to boost its sales. It also has collaborative pricing with different e-commerce companies like Myntra, etc. to reach wider target audiences.
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Jack and Jones Place & Distribution Strategy:
Following is the distribution strategy in the Jack and Jones marketing mix:
Jack and Jones is one of the biggest brands in Europe. It has a widespread international presence in many different countries like India, Pakistan, Sri Lanka, the UK, France, Canada, Austria, Italy, the US, Germany, etc. It has a pretty robust distribution channel and network. It has several wholesale partners all over the world in its arsenal. Its products have a reach in more than 2500 retail outlets and out of this around 300 are franchises. Has a good presence in e-commerce as well. In India, its products are available on websites like Flipkart, Jabong.com, Myntra, Amazon, etc.
Apart from these channels it also has its own website which delivers to various places across India.
Jack and Jones Promotion & Advertising Strategy:
The promotional and advertising strategy in the Jack and Jones marketing mix is as follows:
A multi-channel approach has been adopted by Jack and Jones like mass media channels like TV, newspaper, and print media ads to other non-traditional marketing channels. Jack and Jones also has an extensive social media presence with its campaigns targeting youth and highlighting its products. Brand ambassadors are also used by the company, for example, Ranveer Singh is its brand ambassador in India. Promotion via sports events and other official programmes and cultural events is also done to use on-the-ground marketing for the brand. Collaboration with choreographers and other artists to promote its brand hence using influencer marketing. It also occasionally uses challenges to enthral its target audience of youth like the 5K challenge. In this, they also used many known faces to do a brand of their influence and also from various walks of life to reach a differential set of audience. Hence this conclude the Jack and Jones marketing mix.
About Jack and Jones:
Jack and Jones, a sub brand of the global company Bestseller is one of the leading apparel brands all across the world. It is known for its designs and style and hugely popular mainly among the youth. It is a market leader in many different countries.
It specializes in offering Jeans and other products at affordable rates and at a variety of ranges. It has many other sub brands as well like Jack and Jones Select, Originals, etc.
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