JC Penney Marketing Mix (4Ps) & Marketing Strategy
Marketing strategy of JC Penney through marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion).
JC Penney Product Strategy:
JC Penney is one of the leading multi-brand retail chain brands in USA. It has a wide offering in its marketing mix product portfolio. There are various kinds of products offered by the company like clothes, footwear, electronic, furniture including bed and bath, window, jewellery, housewares, appliances, cosmetics like Sephora, make up, gifts, curtains, wraps, optical. JC Penney is known for their quality products and thus, they are cover a wide range of convenience products.
Image: flickr.com/photos/jjbers
This concludes the product strategy in JC Penney marketing mix & strategy.
JC Penney Price/Pricing Strategy:
Below is the pricing strategy in JC Penney marketing mix strategy:
JC Penney offers goods and services which are reasonable for its customers. The target segment is the young and urban families and thus, the prices are affordable.
The official websites always come up with amazing deals. The loyal customers are provided reward points. There are gift cards, gift registry option and coupons. These can be accessed by customers by being a member or buying beyond a certain amount. There is JC Penney Credit Card which accessible in all JC Penney stores.
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JC Penney Place & Distribution Strategy:
Following is the distribution strategy in the JC Penney marketing mix:
JC Penney is present in 800+ locations spread across various different states in USA. There is a ‘Find a store’ option that will help customers find a store near them or in the location. The most dominant places where JC Penney is present is New York, Harrison AR, and Franklin Square.
The main target is Millennial and the people who average American with reasonable income.
JC Penney Promotion & Advertising Strategy:
The promotional and advertising strategy in the JC Penney marketing mix is as follows:
JC Penney uses several media channels to promote itself. The promotional strategies include Facebook, Twitter, Instagram and offers like 60 percent off, Big Winter Wrap Up, Final take Clearance, Hot sellers, sign ups for texts, email alerts. These strategies help the company to increase the reach and make profit. There is option of free shipping beyond an offer. JC Penney also advertises through local newspapers, online ads etc which helps build the brand visibility.
Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of JC Penney.
People:
JC Penney has more than 98000 employees and puts the comfort and affordability of the customers first. The online site has customer support which aids customers regarding order complaints, delivery details and any kind of queries or trouble they may face while accessing the site. The people strategy for JC Penney ensures that the employees are well trained so that they are focused on delivering customer satisfaction.
Physical Evidence:
JC Penney stores, its logo, store interiors etc are its biggest physical evidence. The company has several stores in over 864 locations in 49 states. The store have a peppy vibe to cater to the target segment. The clothing segment displays clothing for men, women, and kids. The logo is red win colour with a red square. There is a JC Penney app for the customers where they can access much more discounts or offers.
Process:
JC Penney customers can visit a brick and mortar store and buy the merchandise. They can also buy goods from the online store which has many discounts. The customers can track their order through the option available and get live updates about their order. The average delivery time is 1-4 days. The payment can be done through different online methods. This concludes the marketing mix of JC Penney.
About JC Penney:
JC Penney is an American company. It was founded in 1902 by Jill Soltau. The number of locations are 864 and is present in 49 states in United States, Puerto Rico. It is a public company and belongs to retail industry.
The JC Penney company has it’s headquarter in 6501 Legacy drive, Texas. The founders are James Carls Penney, William Henry McManus.
Browse marketing strategy and 4Ps analysis of more brands similar to JC Penney. The Marketing Mix & Strategy section covers 4Ps and 7Ps of more than 800 brands in 2 categories.
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