Hush Puppies PESTLE Analysis
Detailed PESTLE analysis of Hush Puppies examining political, economic, social, technological, legal & environmental factors.
Political Factors:
Hush Puppies has been an established American footwear brand since 1958. It has widespread business in international markets. Depending upon the different political factors in different operating countries, the brand has to build its business model. For e.g. In India, the Government is highly keen to promote the footwear and leather industry. The Indian Government is taking initiatives to increase the export in this industry. It has also announced an INR 26,000 million incentive package for the firms. A lot of youths are also being trained for jobs in this industry. Even the government imposing a ban an on-animal slaughter has severely impacted leather availability. Hush Puppies need to focus on all aspects of a product accordingly to increase its market share and competitive advantage. Apart from this, taxes, policies and duties for trading and manufacturing impacts the footwear industry. Hush Puppies needs to strategies its processes and other functions accordingly to avoid any red tape or revenue loss.
Image: company website
This concludes the political factors in the Hush Puppies PESTLE Analysis.
Economic Factors:
Below are the economic factors in the PESTLE Analysis of Hush Puppies:
A number of economic factors such as inflation, recession, education and income influence the customer buying pattern in the footwear and apparel industry. Demographics of age, gender, location, culture, employment etc.
affects the lifestyle choice and purchasing decision. The growth in disposable income after COVID-19 shutdown has further increased consumer spending and sales for Hush Puppies. Even the high competition from other international brands like Aldo, Clarks and unorganized players in this industry affects the demand and pricing strategies. The macro economic factors such as foreign exchange rate and import-export duties etc. has a major role to play in the performance and profitability of this brand.
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Social Factors:
Following are the social factors impacting Hush Puppies PESTLE Analysis:
Society plays an important role in influencing the choices buyers make during their buying journey. Demographic factors such as class status, traditions, income level, employment standard, age, gender impacts decisions on which footwear to buy and wear. Old people usually prefer soft soles in their footwear to make it comfortable for them while walking. Youngsters look for more classy and sturdy designs. Women and men have their own taste and preferences in the footwears. Hush Puppies have an opportunity lying here to do the appropriate STP for increasing the customer appeal and competitive advantage. The brand needs to strategize taking into account all social factors and increase its market share.
Technological Factors:
The technological factors in the PESTLE Analysis of Hush Puppies are mentioned below:
With the advent of technological advancements in the footwear industry, footwear manufacturing has become much more efficient and reliable. Hush Puppies invests strongly in research and development of innovative footwear for different consumer needs. As tech savvy consumers today look for accessibility, online discounts, convenience and wide range of choice, it becomes important for brands to take digital mode seriously. This brand has a good online marketing presence including sales and distribution on various E-commerce platforms as well. There is a need to compete with other brands and expand its market presence online for bigger market share.
It is important for this brand to make use of AI, IOT and Big data to strategize and increase sales in different markets.
Legal Factors:
Following are the legal factors in the Hush Puppies PESTLE Analysis:
The legal frameworks and systems are not good enough sometimes to protect the IP rights of an organization in a country or market. A number of legal factors which include laws on employment, copyright, fraud, consumer, discrimination etc. can impact Hush Puppies business. This footwear brand is supposed to take care of all legal factors while operating business activities in a country. Like in India sometimes different states have different antitrust laws in the retail industry. Even the patents play an important role to prevent intense cloning and imitation which can affect Hush Puppies business in the footwear industry. A lot of substitutes and fake copied designs with cheap quality and price can affect the sales and branding. This is a threat for this brand in the market. The brand needs to take care of all legal aspects and related lawsuits for any legal battles. This brand can work on safeguarding its legal matters and growing its business at a profitable margin in different target markets.
Environmental Factors:
In the Hush Puppies PESTLE Analysis, the environmental elements affecting its business are as below:
There are a number of environmental factors which Hush Puppies should evaluate to operate in any market. Some of these are related to recycling, environmental laws, climate change, air and water pollution. Countries are focusing on cutting carbon emissions and providing incentives for reducing wastage as well. The footwear industry has severe environmental impact with the chemicals, toxins and fossil fuels used to manufacture footwears.
There is a need for this brand to make a sustainable business model which can help the economy, environment and society at large. A number of recycling and other waste management techniques should be employed for getting competitive advantage in the industry landscape. This can help in building brand equity and customer loyalty which leads to higher performance and profitability.
To conclude, the above Hush Puppies PESTLE Analysis highlights the various elements which impact its business performance. This understanding helps to evaluate the criticality of external business factors for any brand.
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