Tigerair SWOT Analysis
Here is a detailed SWOT analysis of Tigerair covering strengths, weaknesses, opportunities and threats.
Tigerair Strengths
- Developed sufficient expertise to continue meeting the needs of price sensitive consumers while simultaneously ensuring that the company remains profitable.
- Aims to create a profitable portfolio of routes to capitalize on the growth rate of Asia and Australia which would fuel the growth of tourism
- Dominant position in the low-cost segment in Singapore
- Rise of Asian tourism industry due to population growth and rising income levels presents a huge profit opportunity for Tiger airways if they can capitalize on it.
- Strong brand presence due to great offers for customers
Above are the strengths in the SWOT Analysis of Tigerair. The strengths of Tigerair looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tigerair Weaknesses
- The decision to ground all flights of Tiger Airways Australia by the Civil Aviation Safety Authority (CASA) affected its brand reputation
- Intense competition means limited market share business and lower margins
These were the weaknesses in the Tigerair SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tigerair Opportunities
- The uncertain state of the economy will lead to a reduction in consumer spending as well as tourism revenue therefore presenting an opportunity for low cost carriers like Tiger Airways.
- The increase in GDP within Asia may lead to stronger growth in tourism and travelling within this region
- The growth in internet usage in the developing countries in Asia increases the reach of Tiger Airways to its target market without the company having to incur much additional cost.
Above we covered the opportunities in Tigerair SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Tigerair Threats
- The rise of oil prices will constantly be a threat to Tiger Airways (due to the nature of their business, a large portion of their operational expenses comes from fuel costs)
- Tiger Airways faces the threat of having their operations being more heavily scrutinized by other aviation authorities.
- The intensity of rivalry in the industry is high.
The threats in the SWOT Analysis of Tigerair are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Tigerair SWOT analysis.
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About Tigerair
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Tigerair Overview | |
|---|---|
| Parent Company |
Tiger Airways Holdings |
| Category |
Airlines |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Cheap and efficient air transportation |
| Tigerair STP | |
| Segmentation |
Low cost airline |
| Target Market |
Economy travelers looking for an alternative to road/rail/sea travel |
| Positioning |
Inexpensive, quick alternative to road, rail or sea travel in SEA |
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