Thai Airways SWOT Analysis
Here is a detailed SWOT analysis of Thai Airways covering strengths, weaknesses, opportunities and threats.
Brand Name | Thai Airways |
Parent Company | Government of Thailand |
Category | International |
Sector | Airlines |
Tagline/ Punchline/ Slogan | Smooth as silk |
USP | Premium Airline, Upper Middle Class, Middle Class |
STP | |
Segment | Passengers Preferring Comfort / reliability |
Target Group | Corporates / Upper Middle Class / Middle Class |
Positioning | Premium |
SWOT | |
Strengths | 1. Strong Backing of Thai Govt 2. Over 60 international and 10 domestic destinations in 35 countries 3. Actively involved in sponsoring sports teams and events to increase its visibility 4. Was awarded as the most hygienic airline and appreciated by WHO 5. Its Royal Silk and Royal First premium classes provide excellent experience and hospitality to its customers 6. Nearly 100 carriers form a strong fleet size |
Weaknesses | 1. Number of international routes are restricted 2. Market share growth is less due to intense competition from other international airlines |
Opportunities | 1. Developing Suvarnabhoomi Airport as a major hub can be a boost for the airline |
Threats | 1. Rising Fuel Costs |
Competitors | |
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