Ethiopian Airlines SWOT Analysis
Here is a detailed SWOT analysis of Ethiopian Airlines covering strengths, weaknesses, opportunities and threats.
Ethiopian Airlines Strengths
- Significantly increased the number of air travelers carried, and tripled the carried cargo with increased traffic to Europe, North America and Asia
- Its main hub Addis Ababa is very well located for the traffic between Intra Africa-India/South Asia and Latin America-India/South Asia
- Operates the Youngest Fleet in Africa with an average age of 9.5
- Association with Star Alliance helps to strengthen position in the domestic and international market
Above are the strengths in the SWOT Analysis of Ethiopian Airlines. The strengths of Ethiopian Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ethiopian Airlines Weaknesses
- Low revenue from home market
- Lack of financial support from Government
These were the weaknesses in the Ethiopian Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Ethiopian Airlines Opportunities
- Expanding reach to Latin America, Asia
- Additional Revenue opportunities from Training and MRO Facilities
- Leverage mentorship of Lufthansa
Above we covered the opportunities in Ethiopian Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Ethiopian Airlines Threats
- Increasing Aviation fuel cost
- The lucrative African aviation market is attracting strong global players thus challenging its strong position in the domestic market
- Improvement in road and railway infrastructure could lead to a reduction in demand for air transport
The threats in the SWOT Analysis of Ethiopian Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Ethiopian Airlines SWOT analysis.
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About Ethiopian Airlines
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Ethiopian Airlines Overview | |
|---|---|
| Parent Company |
Ethiopian Government |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
The New Spirit of Africa |
| USP |
Safety and Credibility |
| Ethiopian Airlines STP | |
| Segmentation |
Businessmen/Traders |
| Target Market |
Middle class/ Upper middle class |
| Positioning |
Value for money |
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