Alaska Airways SWOT Analysis
Here is a detailed SWOT analysis of Alaska Airways covering strengths, weaknesses, opportunities and threats.
Alaska Airways Strengths
- It is the seventh-largest US airline in terms of passenger traffic
- J. D. Power and Associates ranked Alaska Airlines highest in customer satisfaction for traditional North American airlines for 5 consecutive years
- Alaska Airlines carries more passengers between the state of Alaska and the contiguous United States than any other airline thus has a strong presence in domestic market
- Due to the geographic location of Alaska, air travel is the largest form of transportation
Above are the strengths in the SWOT Analysis of Alaska Airways. The strengths of Alaska Airways looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Alaska Airways Weaknesses
- Not a member of any of the Airline Alliances
- Absence in lucrative Asian market
These were the weaknesses in the Alaska Airways SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Alaska Airways Opportunities
- In-flight entertainment player created by Alaska
- Membership of any airline alliance will help to increase reach via code share agreements
- Leverage on association with Starbucks to provide onboard coffee by creating awareness in all Starbucks outlets
Above we covered the opportunities in Alaska Airways SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Alaska Airways Threats
- Fluctuating demand of air travel by economy class
- Increasing cost of aviation fuel
- Increasing cost of training employees as high technology is used by Alaska
The threats in the SWOT Analysis of Alaska Airways are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Alaska Airways SWOT analysis.
About Alaska Airways
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Alaska Airways Overview | |
|---|---|
| Parent Company |
Alaska Air Group |
| Category |
Mainly domestic |
| Sector | |
| Tagline/ Slogan |
North of Expected |
| USP |
Known for its quality service |
| Alaska Airways STP | |
| Segmentation |
Frequent travelers / Business men |
| Target Market |
Middle class / Upper middle class |
| Positioning |
High quality of service |
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