Aeroflot SWOT Analysis
Here is a detailed SWOT analysis of Aeroflot covering strengths, weaknesses, opportunities and threats.
Aeroflot Strengths
- Aeroflot has been transformed from a state-run enterprise into a semi-privatized airline which ranks amongst the most profitable in the world
- It is one of the oldest airlines and during the Soviet era, Aeroflot was the Soviet national airline and the largest airline in the world thus it has a very strong brand name
- With a fleet size of over 125 it provides services to nearly 120 cities in 50+ countries. One of the few airlines to have such a wide reach
- Good brand reputation and visibility
Above are the strengths in the SWOT Analysis of Aeroflot. The strengths of Aeroflot looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Aeroflot Weaknesses
- Lack of pilot training and technical services in the subsidiaries of Aeroflot
- Aeroflot isn’t active at small regional airports.
- The lack of systems providing customers’ feedback does not allow the company to focus completely on the changing demand
These were the weaknesses in the Aeroflot SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Aeroflot Opportunities
- Opportunities for steady growth in the domestic market and to obtain larger share of the domestic market.
- Potential to construct new terminal for the VIP aviation in Pulkovo St Petersburg.
- Aeroflot intends to bid in a tender for privatizing Czech Airlines
Above we covered the opportunities in Aeroflot SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Aeroflot Threats
- Increasing Fuel cost
- Low cost carriers getting foothold in domestic market
The threats in the SWOT Analysis of Aeroflot are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Aeroflot SWOT analysis.
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About Aeroflot
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Aeroflot Overview | |
|---|---|
| Parent Company |
Government of Russia |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
Sincerely Yours. Aeroflot |
| USP |
First airline to successfully operate regular jet airliner services |
| Aeroflot STP | |
| Segmentation |
Business men / customers seeking leisure and comfort |
| Target Market |
Upper middle class / high income groups |
| Positioning |
Sincerity and Friendliness |
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