EasyJet SWOT Analysis
Here is a detailed SWOT analysis of EasyJet covering strengths, weaknesses, opportunities and threats.
EasyJet Strengths
- The brand name easyJet is very easy to remember and hence brand recall is higher
- It flies to main destinations throughout Europe making it a very attractive choice for flying
- Single model of aircraft reducing training, maintenance and supervisory costs
- First among the LCCs to introduce e-tailing, thus eliminating intermediaries and distribution costs
- EasyJet academy ensures a steady supply of pilots and cabin crew
Above are the strengths in the SWOT Analysis of EasyJet. The strengths of EasyJet looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
EasyJet Weaknesses
- Missing out on the advantage of having a frequent flier program
- Highly sensitive to any additional taxes or charges imposed by government due to its lower operating margins
- Dependence on only two suppliers could be risky if the supplier faces any operational problems
These were the weaknesses in the EasyJet SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
EasyJet Opportunities
- EasyJet academy can be a source of ancillary income
- Leverage on easyJet hotels and easyJet holidays to increase brand awareness and attract customers
- New fleet can be leased out during travel recession seasons
Above we covered the opportunities in EasyJet SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about EasyJet
EasyJet Threats
- Govt policies and strict aviation regulations
- High bargaining power of customers in the LCC segment
- Major players entering the LCC segment
The threats in the SWOT Analysis of EasyJet are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the EasyJet SWOT analysis.
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About EasyJet
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| EasyJet Overview | |
|---|---|
| Parent Company |
EasyJet plc |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
Come on, let's fly! |
| USP |
One of the largest low-cost carrier in Europe |
| EasyJet STP | |
| Segmentation |
Economy travelers mainly in Europe |
| Target Market |
Middle class / upper middle class |
| Positioning |
Low cost carrier with no frills |
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