Egypt Air SWOT Analysis
Here is a detailed SWOT analysis of Egypt Air covering strengths, weaknesses, opportunities and threats.
Egypt Air Strengths
- It has a very strong brand image in the airline industry and it is one of the most preferred brands in the world
- It has 9 subsidiaries catering to various aspects of the airline industry such as cargo, ground services, in-flight services etc
- It has the tag of being the first IOSA certified airline in Africa
- Egypt Air is a state-owned company with special legislation permitting the management to operate as if the company were privately owned without any interference from the government
- Has presence in over 75 destinations across Middle-east and Africa
Above are the strengths in the SWOT Analysis of Egypt Air. The strengths of Egypt Air looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Egypt Air Weaknesses
- There is no financial backing from the government
- Complex business structure
- Limited brand awareness as compared to leading brands
These were the weaknesses in the Egypt Air SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Egypt Air Opportunities
- Egypt Air Training Centre includes the latest flight simulators in the Middle East and provides training program for various companies thus forming a source of ancillary income
- Expand its reach in the United States
- Better customer-focused services
Above we covered the opportunities in Egypt Air SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Egypt Air Threats
- Intense competition from LCCs
- Increasing aviation fuel cost
- Increasing labor cost and changing aviation policies
The threats in the SWOT Analysis of Egypt Air are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Egypt Air SWOT analysis.
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About Egypt Air
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Egypt Air Overview | |
|---|---|
| Parent Company |
Egypt Air Holding Company |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
Enjoy the Sky |
| USP |
First airline in the Middle East and Africa |
| Egypt Air STP | |
| Segmentation |
Business and Leisure travelers |
| Target Market |
Upper middle class |
| Positioning |
Safety and Security guaranteed |
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