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Hero MotoCorp SWOT Analysis

Here is a detailed SWOT analysis of Hero MotoCorp covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Automobiles category Last Updated: November 10, 2023Read time:

Hero MotoCorp Strengths

  1. Hero Moto Corp has a huge brand equity and one of the biggest players in the two wheelers Indian market
  2. Excellent R&D of Hero Moto Corp, and wide variety of products in every segment.
  3. Excellent distribution, over 3000 dealerships and service centers
  4. Good advertising and excellent branding & marketing of Hero Moto Corp
  5. More than 5000 people are employed with the organization
  6. Sponsorship of many events related to sports & racing has made Hero Moto Corp a strong brand
  7. The brand has received several awards & recognition for its work in the industry
  8. Ad campaigns through TV, billboards, online media etc boost the brand image

Above are the strengths in the SWOT Analysis of Hero MotoCorp. The strengths of Hero MotoCorp looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Hero MotoCorp Weaknesses

  1. Intense competition from Indian and international players means limited market share growth of Hero Moto Corp
  2. Most of the products have similar features and low on design and innovation

These were the weaknesses in the Hero MotoCorp SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Hero MotoCorp Opportunities

  1. Two-wheeler segment is one of the most growing industries
  2. Export of Hero Moto Corp bikes is limited i.e. untapped international markets
  3. Introduction of bikes in the premium segment

Above we covered the opportunities in Hero MotoCorp SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Hero MotoCorp Threats

  1. Strong competition from Indian as well as international brands
  2. Dependence on government policies and rising fuel prices can affect business margins for Hero Moto Corp
  3. Better public transport will affect two-wheeler sales

The threats in the SWOT Analysis of Hero MotoCorp are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Hero MotoCorp SWOT analysis.

About Hero MotoCorp

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Hero MotoCorp Overview
Parent Company

Hero Group

Category

Motorcycles, Scooters

Sector

Automobiles

Tagline/ Slogan

Hum mei hai Hero; Desh ki Dhadkan (HeroHonda)

USP

Hero Moto Corp has a wide product variety of motorcycles, excellent brand equity & high customer loyalty

Hero MotoCorp STP
Segmentation

Young boys looking for fast sporty bikes for Indian roads

Target Market

Young boys in the age 18-30 middle class

Positioning

Hero Moto Corp gives a bike to every person who has a hero and a winner within one’s self


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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