Amaron SWOT Analysis
Here is a detailed SWOT analysis of Amaron covering strengths, weaknesses, opportunities and threats.
Amaron Strengths
- Contains patented SilverX alloy to give it extra-long life.
- High customer focus in all aspects from design to manufacturing to sales.
- Continuously innovating and is at par with the best batteries in the world.
- Market leader in India within a short span of a few years.
- Huge dealer network.
- Online ordering of batteries
- Excellent advertising and marketing through TVCs, print media
Above are the strengths in the SWOT Analysis of Amaron. The strengths of Amaron looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Amaron Weaknesses
- Higher cost means limited margins
- Huge competition from local and international brands means limited market share growth
These were the weaknesses in the Amaron SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Amaron Opportunities
- Boom in automobile sales in all segments.
- Customers are getting more brand sensitive and focus on quality more than cost.
- International markets responding well to inroads by Amaron.
Above we covered the opportunities in Amaron SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Amaron Threats
- Other battery manufacturers offering lower prices.
- Improvement in car technologies can lead to modification of batteries
- Unfavorables govt policies can affect operational efficiency
The threats in the SWOT Analysis of Amaron are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Amaron SWOT analysis.
About Amaron
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Amaron Overview | |
|---|---|
| Parent Company |
Amara Raja Batteries Limited |
| Category |
Automobile Batteries |
| Sector | |
| Tagline/ Slogan |
Lasts Long. Really Long. |
| USP |
Quality batteries that last for a long duration |
| Amaron STP | |
| Segmentation |
Automobile owners |
| Target Market |
Vehicle owners wanting a long lasting, high performance battery |
| Positioning |
Go-to choice for batteries, no matter the type of automobile. |
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