BorgWarner SWOT Analysis
Here is a detailed SWOT analysis of BorgWarner covering strengths, weaknesses, opportunities and threats.
BorgWarner Strengths
- Strong R&D with an expert team of 20,000 employees
- Cost Effective Components and high quality products
- Innovative Improvements and good portfolio
- Operational Reach i.e. Worldwide in nearly 19 countries
- It is a pioneer in manual transmissions, automatic transmissions, dual clutch transmissions
- The company has been recognized by many awards and accolades
Above are the strengths in the SWOT Analysis of BorgWarner. The strengths of BorgWarner looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
BorgWarner Weaknesses
- Intense competition means limited market share
- Limited brand awareness as the brand has restricted advertising
These were the weaknesses in the BorgWarner SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
BorgWarner Opportunities
- Green Energy and wide product portfolio
- Global Expansion
- Enter emerging economies like India & China
Above we covered the opportunities in BorgWarner SWOT Analysis. The opportunities for any brand can include prospects of future growth.
BorgWarner Threats
- Intense Competition from Local Companies
- Reducing Cost of Technology
- Fluctuating economic scenarios can affect operations
The threats in the SWOT Analysis of BorgWarner are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the BorgWarner SWOT analysis.
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About BorgWarner
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| BorgWarner Overview | |
|---|---|
| Parent Company |
BorgWarner |
| Category |
Powertrains |
| Sector | |
| Tagline/ Slogan |
Feel Good About Driving |
| USP |
Developing Leading Powertrain Technologies that improves Fuel Economy, Emissions and Performance. Innovator in Transmission and All-Wheel Drive Technology |
| BorgWarner STP | |
| Segmentation |
Powertrain and auto-spare parts |
| Target Market |
Automobile Manufacturers |
| Positioning |
Powertrain Suppliers |
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