Lamborghini SWOT Analysis
Here is a detailed SWOT analysis of Lamborghini covering strengths, weaknesses, opportunities and threats.
Lamborghini Strengths
- Lamborghini is known for superior handling & high speed i.e. performance
- Technology sharing with the sister & parent companies i.e. Audi & Volkswagen
- Small workforce of around 850 employees they design & produce one the best in class products & satisfy the global demand as well, producing around 1800 vehicles a year
- Established the standard that to have a mid-rear engine layout & rear wheel drive design for sports cars & super sports cars
- Lamborghini has top of the mind brand recall owing to its stylish looks and power performance
Above are the strengths in the SWOT Analysis of Lamborghini. The strengths of Lamborghini looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lamborghini Weaknesses
- Being a super car, Lamborghini is allegedly under the scanner of environmentalists who feel fuel consumption is a lot
- Due to its premium nature & pricing the sales are easily affected by the macro-economic events like the late 2000s crisis which lead to halving of its annual sales
These were the weaknesses in the Lamborghini SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lamborghini Opportunities
- To go increase customer relations events & activities which will enhance the ownership experience
- Lamborghini can increase the global reach as currently it is present in very few regions
- To do away with the regional quota system & sell on the basis of demand, it was seen that when they launched their models in India the demand far exceeded the supply thus they lost the customer to the competitors
Above we covered the opportunities in Lamborghini SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Lamborghini
Lamborghini Threats
- The threat is the niche regional players & custom modifiers who have the regional presence & ability to make a car to exact taste of the buyer
- Intense competition for Lamborghini in the niche segment from other premium brands
- Govt policies against high fuel consuming super cars
The threats in the SWOT Analysis of Lamborghini are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Lamborghini SWOT analysis.
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About Lamborghini
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lamborghini Overview | |
|---|---|
| Parent Company |
AUDI AG |
| Category |
Sports Cars & Super Cars |
| Sector | |
| Tagline/ Slogan |
Feels Italian wherever you are; I’m two German sports cars |
| USP |
Lamborghini cars have superior handling & performance |
| Lamborghini STP | |
| Segmentation |
The upper class of the society |
| Target Market |
The rich & affluent from the urban |
| Positioning |
Lamborghini are premium Super sports car for people who want superior performance |
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