SBI life Insurance SWOT Analysis
Here is a detailed SWOT analysis of SBI life Insurance covering strengths, weaknesses, opportunities and threats.
SBI life Insurance Strengths
- Leverages SBI’s largest customer base for cross selling its product
- Multi layer Distribution channel
- SBI life has over 7,000 on-roll employees and 75,000 agents
- Strong Presence across India
- SBI Life Insurance has an authorized capital of Rs2,000 crore (US$405.6 million)and a paid up capital of Rs1,000 crore (US$202.8 million
- State Bank Group has the unrivalled strength of over 18,000 branches across the country
Above are the strengths in the SWOT Analysis of SBI life Insurance. The strengths of SBI life Insurance looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
SBI life Insurance Weaknesses
- Managing a huge number of people is a concern
- Cases of fraud have tarnished image
These were the weaknesses in the SBI life Insurance SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
SBI life Insurance Opportunities
- Growing rural market potential
- Group Insurance through large employers
- People willing to invest more to secure their future
Above we covered the opportunities in SBI life Insurance SWOT Analysis. The opportunities for any brand can include prospects of future growth.
SBI life Insurance Threats
- Economic crisis
- Entry of new NBFCs in the sector
The threats in the SWOT Analysis of SBI life Insurance are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the SBI life Insurance SWOT analysis.
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About SBI life Insurance
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| SBI life Insurance Overview | |
|---|---|
| Parent Company |
State Bank of India & BNP Paribas Cardiff |
| Category |
NBFC |
| Sector | |
| Tagline/ Slogan |
With Us, You’re Sure |
| USP |
JV between Strong Insurance Expertise and Largest Banking customer base |
| SBI life Insurance STP | |
| Segmentation |
Personal and Group Insurance |
| Target Market |
Urban and Rural Investors |
| Positioning |
Complete Insurance and financial solutions |
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