Tata AIG SWOT Analysis
Here is a detailed SWOT analysis of Tata AIG covering strengths, weaknesses, opportunities and threats.
Tata AIG Strengths
- Customised Insurance Solutions for customers
- State of Art I.T Infrastructure
- Products with emphasis on social aspects
- Global Exposure with Expertise in Asian Markets in over 15 countries
Above are the strengths in the SWOT Analysis of Tata AIG. The strengths of Tata AIG looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tata AIG Weaknesses
- Less penetration in rural areas
- Small Agent Strength as compared to competitors
- Cases of fraud agents have caused problems to the brand
These were the weaknesses in the Tata AIG SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tata AIG Opportunities
- Growing rural market
- Earning Urban Youth
Above we covered the opportunities in Tata AIG SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Tata AIG Threats
- Global economic crisis
- Entry of new NBFCs in the sector
The threats in the SWOT Analysis of Tata AIG are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Tata AIG SWOT analysis.
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About Tata AIG
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Tata AIG Overview | |
|---|---|
| Parent Company |
Tata Sons & AIA group limited |
| Category |
NBFC |
| Sector | |
| Tagline/ Slogan |
A new look at life; With you always |
| USP |
It’s a JV between two of the Biggest brands |
| Tata AIG STP | |
| Segmentation |
Personal and Group Insurance |
| Target Market |
Urban and Rural Investors |
| Positioning |
Complete Insurance and financial solutions |
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