ING Vysya Life Insurance SWOT Analysis
Here is a detailed SWOT analysis of ING Vysya Life Insurance covering strengths, weaknesses, opportunities and threats.
ING Vysya Life Insurance Strengths
- Integrated approach to banking. Asset management and insurance
- State of Art ING Direct Facility
- International expertise of ING group
- Spread of 230 offices across India
- ING Vysya Bank is a premier private sector bank with over 1.5 million customers
- Serves over 1 million policy holders in India
Above are the strengths in the SWOT Analysis of ING Vysya Life Insurance. The strengths of ING Vysya Life Insurance looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
ING Vysya Life Insurance Weaknesses
- Less penetration in rural areas
- Mediocre publicity
- Insurance companies have a poor image when it comes to payment of dues
These were the weaknesses in the ING Vysya Life Insurance SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
ING Vysya Life Insurance Opportunities
- Growing rural market
- Earning Urban Youth
- Cross selling through financial services such as banking
Above we covered the opportunities in ING Vysya Life Insurance SWOT Analysis. The opportunities for any brand can include prospects of future growth.
ING Vysya Life Insurance Threats
- Stringent Economic measures by Government and RBI
- Entry of new NBFCs in the sector
The threats in the SWOT Analysis of ING Vysya Life Insurance are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the ING Vysya Life Insurance SWOT analysis.
Read Similar SWOT analysis
- .
- 2.
- 3. Reliance Life Insurance
About ING Vysya Life Insurance
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| ING Vysya Life Insurance Overview | |
|---|---|
| Parent Company |
ING Insurance International B.V and Exide Industries |
| Category |
Insurance and finance |
| Sector | |
| Tagline/ Slogan |
Mera Farz; Enjoy the good life |
| USP |
It’s a JV between an International player and a strong local brand |
| ING Vysya Life Insurance STP | |
| Segmentation |
Personal and Institutional Insurance |
| Target Market |
Urban and Rural Investors |
| Positioning |
Complete Insurance and financial solutions |
Browse marketing analysis of more brands and companies similar to ING Vysya Life Insurance. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
