Public Bank SWOT Analysis
Here is a detailed SWOT analysis of Public Bank covering strengths, weaknesses, opportunities and threats.
Public Bank Strengths
- One of the top 3 banking group in Malaysia by asset size
- Public Bank Group serves the financial needs of over eight million customers from all walks of life in Malaysia and in other countries in which the Group operates
- Unbroken profit track record of the Group
- Leader in residential mortgages, passenger vehicle financing and commercial property financing in Malaysia
Above are the strengths in the SWOT Analysis of Public Bank. The strengths of Public Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Public Bank Weaknesses
- Only a regional player and limited global presence
- Need more branches as the reach is scarce compared to leading banks
These were the weaknesses in the Public Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Public Bank Opportunities
- Overseas Operations and collaborations
- Business diversifications like Insurance and Mutual funds
- New business specific products for Small and medium scale enterprises
Above we covered the opportunities in Public Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Public Bank Threats
- Increasing competition in home mortgages will inevitably result in some compression of the net interest margin
- Sovereign Debt crisis in the Euro Zone
- Higher capital requirements under Basel III
The threats in the SWOT Analysis of Public Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Public Bank SWOT analysis.
About Public Bank
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Public Bank Overview | |
|---|---|
| Parent Company |
Public Bank |
| Category |
Banking |
| Sector | |
| Tagline/ Slogan |
Excellence & beyond |
| USP |
A customer caring bank |
| Public Bank STP | |
| Segmentation |
Retail Banking |
| Target Market |
Home Loans, Auto Loans and SMEs |
| Positioning |
To sustain the position of being the most efficient, profitable and respected premier financial institution in Malaysia. |
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