Canadian Imperial Bank of Commerce SWOT Analysis
Here is a detailed SWOT analysis of Canadian Imperial Bank of Commerce covering strengths, weaknesses, opportunities and threats.
Canadian Imperial Bank of Commerce Strengths
- Named as top 3 strongest bank in the world
- Around 4200 employees on board.
- Fifth largest bank in Canada in terms of deposits
- Dividend Yield and Payout ratio are high when compared to industry and sector values
- Highly diversified in terms of services and products offered
- Namedstrongest bank in Canada and North America
- Improved customer services and accessibility helps in retaining strong market position
Above are the strengths in the SWOT Analysis of Canadian Imperial Bank of Commerce. The strengths of Canadian Imperial Bank of Commerce looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Canadian Imperial Bank of Commerce Weaknesses
- Lack of presence in emerging economies increases business risk
- Lags behind the Big 4 Canadian banks in terms of retail clients
These were the weaknesses in the Canadian Imperial Bank of Commerce SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Canadian Imperial Bank of Commerce Opportunities
- Low interest rate environment could sustain growth at wholesale banking business
- Aging population is likely to increase demand for retirement services in Canada
- Good opportunity to enter into emerging markets in Asia and South America through acquisitions
Above we covered the opportunities in Canadian Imperial Bank of Commerce SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Canadian Imperial Bank of Commerce Threats
- Change in regulatory policies in Canada will affect the banking system
- High systemic risk in Canadian banking industry
- Relatively high taxation impacting profitability
The threats in the SWOT Analysis of Canadian Imperial Bank of Commerce are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Canadian Imperial Bank of Commerce SWOT analysis.
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About Canadian Imperial Bank of Commerce
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Canadian Imperial Bank of Commerce Overview | |
|---|---|
| Parent Company |
Canadian Imperial Bank of Commerce |
| Category |
Banking |
| Sector | |
| Tagline/ Slogan |
For What Matters |
| USP |
A bank committed to exceed customer expectations |
| Canadian Imperial Bank of Commerce STP | |
| Segmentation |
Institutional and individual clients in need of financial assistance |
| Target Market |
Small, medium, corporate customers and individual clients |
| Positioning |
Creating value for all stakeholders by offering what matters to them- Trust, Teamwork and Accountability |
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