Arab Bank SWOT Analysis
Here is a detailed SWOT analysis of Arab Bank covering strengths, weaknesses, opportunities and threats.
Arab Bank Strengths
- One of the largest financial institutions in the Middle East
- More than 500 branches across all regions
- Presence in 30 countries on five continents
- A major economic engine in Jordan and throughout the Middle East/Northern Africa, providing modern banking services and capital, and facilitating development and trade
- High Global presence and good awareness
- Huge asset base
Above are the strengths in the SWOT Analysis of Arab Bank. The strengths of Arab Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Arab Bank Weaknesses
- Alleged controversies in recent past affected image
- Does not possess a truly global brand image
These were the weaknesses in the Arab Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Arab Bank Opportunities
- Increasing oil prices can boost Middle East economies
- Increasing demand for banking services in Middle East
- More global tie-ups to increase penetration internationally
Above we covered the opportunities in Arab Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Arab Bank Threats
- Exposure to Eurozone crisis
- Increasing competition in Middle East
- Flucutating economic scenario and currency values
The threats in the SWOT Analysis of Arab Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Arab Bank SWOT analysis.
About Arab Bank
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Arab Bank Overview | |
|---|---|
| Parent Company |
Arab Bank |
| Category |
Regional Banks |
| Sector | |
| Tagline/ Slogan |
Success is a journey |
| USP |
The first private sector financial institution in the Arab world |
| Arab Bank STP | |
| Segmentation |
Current and saving accounts, Loans, Credit cards, Term deposits, Commercial lending, Project and structured finance, Private banking, Corporate banking |
| Target Market |
Individuals and corporates in need of banking services |
| Positioning |
A transparent, respected and beloved financial institution |
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