Bank of America SWOT Analysis
Here is a detailed SWOT analysis of Bank of America covering strengths, weaknesses, opportunities and threats.
Bank of America Strengths
- Bank of America has a strong brand name and good financial position
- Bank of America is one of the largest bank in the American market
- Stable and growing banking sector in US
- Excellent service and product innovation providedby Bank of America to its customers
- Over 285,000 employee across the world
- Bank of America serves clients in more than 150 countries and has a relationship with 99% of the U.S fortune 500 companies
Above are the strengths in the SWOT Analysis of Bank of America. The strengths of Bank of America looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bank of America Weaknesses
- Consumer credit controversies affected the brand image
- Wikileaks controversy hurt the business operations of Bank of America
These were the weaknesses in the Bank of America SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bank of America Opportunities
- Expansion in other countries can be a huge opportunity for Bank of America
- Diversifying portfolios for customers
- Growing credit card value for the consumers
- Mergers acquisiitions and JVs
Above we covered the opportunities in Bank of America SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Bank of America
Bank of America Threats
- Changing govt regulations and financial crisis like recessions
- Competition from other banks can reduce Bank of America's market share
The threats in the SWOT Analysis of Bank of America are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Bank of America SWOT analysis.
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About Bank of America
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Bank of America Overview | |
|---|---|
| Parent Company |
Bank of America Corporation |
| Category |
Banking |
| Sector | |
| Tagline/ Slogan |
Bank of Opportunity |
| USP |
Bank of America Corporation is an American global financial services company, the largest bank holding company in the United States |
| Bank of America STP | |
| Segmentation |
Enterprise and Individuals who are seeking financial help and advice |
| Target Market |
Large enteprises and rich individual investors |
| Positioning |
A bank which provides an opportunity to all its customers |
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