Legal and General Group SWOT Analysis
Here is a detailed SWOT analysis of Legal and General Group covering strengths, weaknesses, opportunities and threats.
Legal and General Group Strengths
- Strong market position in the UK financial services industry
- Multi-channel distribution capabilities increasing market penetration and enhances revenues
- Comprehensive product portfolio insulating business risk
- Customer base of around 7 million
Above are the strengths in the SWOT Analysis of Legal and General Group. The strengths of Legal and General Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Legal and General Group Weaknesses
- Revenue susceptible to investment market volatility
- High concentration on the UK market increasing business risk
- Competitive industry – Need to continuously stay ahead of competitor offerings
These were the weaknesses in the Legal and General Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Legal and General Group Opportunities
- Expansion of business protection insurance likely to increase revenues
- Positive outlook of asset management industry
- Opportunities in growing Asia-Pacific insurance market
Above we covered the opportunities in Legal and General Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Legal and General Group Threats
- Delay in Solvency II implementation could double compliance costs
- Insurance frauds likely to increase claim losses
- Weak outlook for equity markets could put pressure on industry capital position
The threats in the SWOT Analysis of Legal and General Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Legal and General Group SWOT analysis.
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About Legal and General Group
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Legal and General Group Overview | |
|---|---|
| Parent Company |
Legal and general group |
| Category |
Health care |
| Sector | |
| Tagline/ Slogan |
Every day matters |
| USP |
We are helping you plan and build your future |
| Legal and General Group STP | |
| Segmentation |
Financial services |
| Target Market |
Investment management, risk, savings, international, and group capital and financing |
| Positioning |
The business is built on financial strength and a diverse business spread that makes the company one of the leading financial services companies. |
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