Bangkok Bank SWOT Analysis
Here is a detailed SWOT analysis of Bangkok Bank covering strengths, weaknesses, opportunities and threats.
Bangkok Bank Strengths
- Largest customer base in Thailand
- Strong market position in domestic market sustaining business growth
- Improved asset quality with over 1000+ branches and nearly 9000 ATMs
- Strong business growth ensuring continuous lending
- Strong employee strength with over 20,000 employees
Above are the strengths in the SWOT Analysis of Bangkok Bank. The strengths of Bangkok Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bangkok Bank Weaknesses
- Inability to manage NIM indicates lack of flexibility
- Limited global exposure makes it dependent on one economy
These were the weaknesses in the Bangkok Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bangkok Bank Opportunities
- International expansion likely to increase revenues
- Positive economic outlook for Thailand
- Growth of retail savings and investments in Asia Pacific
Above we covered the opportunities in Bangkok Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bangkok Bank Threats
- Consolidation in the financial services industry likely to intensify competition
- Weak economic growth in Euro zone economies
The threats in the SWOT Analysis of Bangkok Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Bangkok Bank SWOT analysis.
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About Bangkok Bank
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Bangkok Bank Overview | |
|---|---|
| Parent Company |
Bangkok Bank Public Company |
| Category |
Regional Banks |
| Sector | |
| Tagline/ Slogan |
We care for you wherever you are |
| USP |
Thailand's largest retail customer base & the largest overseas branch network among Thai banks |
| Bangkok Bank STP | |
| Segmentation |
Individuals, SME & Corporates looking for financial services & loans |
| Target Market |
Corporate and SME looking for loans & other financial assistance |
| Positioning |
Thailand's market leader in corporate and SME banking |
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