Indian Bank SWOT Analysis
Here is a detailed SWOT analysis of Indian Bank covering strengths, weaknesses, opportunities and threats.
Indian Bank Strengths
- Rural banking expertise
- Strong international network of banks with 240 overseas correspondent banks in 70 countries
- High end banking technology with core banking at all 1900+ branches
- It has 22,000 employees
- Diversified banking activities under 3 subsidiaries i.e. Indbank Merchant Banking Services Ltd, IndBank Housing Ltd, IndFund Management Ltd
Above are the strengths in the SWOT Analysis of Indian Bank. The strengths of Indian Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Indian Bank Weaknesses
- Less presence in India as it has competition in urban areas as well as rural areas
- Limited advertising in comparison with leading banks
- Low number of ATM’s and branches as compared to other big bank brands
These were the weaknesses in the Indian Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Indian Bank Opportunities
- Urban market banking and retail banking
- Favourable Government rural schemes
- More expansion in untapped rural markets
Above we covered the opportunities in Indian Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Indian Bank Threats
- Economic crisis and fluctuating market scenarios
- Highly competitive environment
- Stringent Banking Norms by Govt’s and RBI
The threats in the SWOT Analysis of Indian Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Indian Bank SWOT analysis.
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About Indian Bank
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Indian Bank Overview | |
|---|---|
| Parent Company |
Government of India |
| Category |
Bank |
| Sector | |
| Tagline/ Slogan |
Your Tech Friendly bank |
| USP |
High end banking technology support |
| Indian Bank STP | |
| Segmentation |
International and rural banking |
| Target Market |
International banking |
| Positioning |
Complete Banking solutions |
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