The Co-operative Bank SWOT Analysis
Here is a detailed SWOT analysis of The Co-operative Bank covering strengths, weaknesses, opportunities and threats.
The Co-operative Bank Strengths
- The bank has a ethical policy which prevents it from investing in companies involved in arms trade, genetic engineering, fossil fuel extraction etc. The ethical policy is part of the banks constitution.
- Smile, the internet-only operation of the bank is among one of the top rated services in UK by consumers
- The bank offers a variety of retail banking services such as current accounts, mortgages, loans, credit cards, investments etc.
- The bank caters to a wide customer base including individuals, businessmen, corporate customers etc.
- The bank provides its customers with latest facilities like internet banking facility and mobile banking facility.
Above are the strengths in the SWOT Analysis of The Co-operative Bank. The strengths of The Co-operative Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The Co-operative Bank Weaknesses
- The bank had to face a severe financial crisis which saw it being taken over by US hedge funds.
- Moody’s downgraded its credit rating by 6 notches to junk category
- The bank has recently closed a lot of its branches and also terminated its off shore activities.
These were the weaknesses in the The Co-operative Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The Co-operative Bank Opportunities
- The bank has come up with schemes such as the “Golden Hello” to win back customers after its 2013 financial crisis.
- The bank should introduce new products and schemes to bring in new customers. It should also build relationships with existing customers to retain them.
- The bank should come up with better governance and be more transparent, in order to restore customer confidence in the processes of the bank.
Above we covered the opportunities in The Co-operative Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The Co-operative Bank Threats
- A more robust accounting system needs to be put in place. It was found that the bank had a hole in its finances. Such scandals can erode customer confidence in the bank.
- Default risk which is the risk that the bank may run into losses due to the counter party defaulting on their liabilities.
- A bad economic outlook can cause serious damage to the financial situation of the bank.
- The bank faces threat of running out of capital to run its day to day business due to the severe financial crisis it is going through.
The threats in the SWOT Analysis of The Co-operative Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the The Co-operative Bank SWOT analysis.
About The Co-operative Bank
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| The Co-operative Bank Overview | |
|---|---|
| Parent Company |
A subsidiary of Consumer cooperative |
| Category |
Banking and financial services |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
The bank which practices ethical banking methods. |
| The Co-operative Bank STP | |
| Segmentation |
British savers and home owners. |
| Target Market |
British individuals in need for financial services. |
| Positioning |
The bank positions itself as a ethical bank. |
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