Fortune Brands SWOT Analysis

Fortune Brands Strengths

1. Operates in US, Canada, Europe, Asia, Australia and Central America
2. Strong market position built on strong brand portfolio
3. Focus on innovation is a strength
4. It had a lean and adaptable supply chain
5. Strong and flexible capital structure

Above are the strengths in the SWOT Analysis of Fortune Brands. The strengths of Fortune Brands looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Fortune Brands Weaknesses

1. Overdependence on the US market and spilt into smaller businesses– most of total revenue are from USA
2. Fluctuating EBT over the last five years
3. Poor presence in Asia and Australia – developing countries

These were the weaknesses in the Fortune Brands SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Fortune Brands Opportunities

1. Growth potential in the security products market
2. Improving housing construction market in the US
3. Expansion projects in China and India

Above we covered the opportunities in Fortune Brands SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Fortune Brands Threats

1. Stringent regulations – especially in health and safety related issues
2. Split of conglomerate would decrease revenues and brand strength
3. Heavy competition from local players offering cheaper products

The threats in the SWOT Analysis of Fortune Brands are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Fortune Brands SWOT analysis.

About Fortune Brands

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Fortune Brands. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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