KitchenAid SWOT Analysis
Here is a detailed SWOT analysis of KitchenAid covering strengths, weaknesses, opportunities and threats.
KitchenAid Strengths
- Colorful range of kitchen appliances that can be found in homes across Australia, America and United kingdom
- Economies of scale of Whirlpool
- Whirlpool has been in the forefront for consumer electronics
- Started in 1919, the brand is highly popular in the domestic market.
- Whirlpool’s brand equity
- cross generational compatibility of the products
Above are the strengths in the SWOT Analysis of KitchenAid. The strengths of KitchenAid looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
KitchenAid Weaknesses
- Limited geography in India
- Intense competition means limited market share
These were the weaknesses in the KitchenAid SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
KitchenAid Opportunities
- Expansion into emerging markets
- Newer products and global presence of whirlpool makes expansion easier for KitchenAid
- Better technology
Above we covered the opportunities in KitchenAid SWOT Analysis. The opportunities for any brand can include prospects of future growth.
KitchenAid Threats
- Increasing raw material costs
- Global economic fluctuations
- Cheaper goods available from China
The threats in the SWOT Analysis of KitchenAid are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the KitchenAid SWOT analysis.
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About KitchenAid
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| KitchenAid Overview | |
|---|---|
| Parent Company |
Whirlpool Corporation |
| Category |
Kitchen appliances |
| Sector | |
| Tagline/ Slogan |
For the way it is made |
| USP |
Handy kitchen appliances in appealing colors |
| KitchenAid STP | |
| Segmentation |
Home appliances and consumer goods |
| Target Market |
Families and households |
| Positioning |
brand with the most complete collection of premium appliances and kitchenware |
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